social media

Our pals at BBC hosted their very own Social Media Week event in London this year. Did you catch it? 'Social Media, The Olympics and BBC - Preparing for London 2012' is now available on video, right here! 

The session boasted a very athletic panel, including Olympians Gail Emms, Zac Purchase MBE and Mark Hunter MBE. Also joining them was Roger Mosey, BBC Director for London 2012 and Lewis Wiltshire, BBC's Digital Olympics Editor & Social Media Editor, BBC Sport.

Social Media Week London is officially done and dusted for 2012 - wow, what a week! 

Over 180 events took place in celebration of social media and over 15 000 digital lovers flocked to sessions all over Central London. 

Now, we realise that alot of amazing sessions clashed throughout SMWLDN and appreciate that one can't be in 5 places at once! Thankfully, we had Kinura on board as the official SMWLDN Filming Partner to stream online several of the events that took place at the SMWLDN 2012 Hub. So, head to Livestream and catch up on some of those fabulous events you may have missed.

Here's a hot list for you to muse over:

As Facebook heads towards a record stock flotation that could value the company at £63 billion (and Mark Zuckerberg at £17.8 billion), we have to ask what role we, the users, play in its success.

The website relies on adverts to generate profit. Those can be directed either to an external website or to a branded Fan Page. Marketers realised early on that directing their ads to a Fan Page rather than a standard ‘Dot Com’, not only meant a better response (the site shared information about other friends who endorse the action), but also introduced the potential to grow massive marketing databases to which they could direct promotional messages at no further cost.

We’ve all swallowed the pill and a quick glance at your new timeline profile will show how many Fan Pages you have now ‘liked’- far more than you’d imagine, it’s not uncommon for single profiles to join hundreds a year.

The Challenge is on!

Daphne has arrived into a snowy chilly London and Martin is now in warmer climates in Singapore. 

Here's the lowdown on what this is all about:

Can Man Live Alone on Social Media is a daring cross-city social experiment to evaluate whether one intrepid traveller can depend on nothing but the goodwill of locals and the power of social media to survive in a foreign city for one week.  From 9 – 15 February, Daphne (#CanManSG) and Martin (#CanManLondon) will trade cities, power up their social media channels and prepare for the best (or worst).

Use your leap day to review your business model!

The Creative Industries Knowledge Transfer Network (CI KTN) today challenged UK businesses to use February 29th to review their business model. The ‘Leap Day Business Challenge’ will be launched at the CI KTN’s event - The DNA of a Company: How social media is impacting business models.

“We’re extremely excited about the potential this challenge could unleash,” says Mel Norman, Theme Champion for Business Models and Growth at the CI KTN. “It’s aimed at company owners and CEOs who are running successful businesses, but who would like to stay ahead of the curve to secure their future. It’s sometimes hard when you’re focused on the day-to-day running of your company, to make time to review the way you’re doing business but in light of current technology disruptions, it could really add value.”