media

media

Customer Experience & Conversion Roundtable

Part of the Digital Cream Chicago roundtables, this participatory, attendee-driven discussion will focus on the strategies involved in building and maintaining great online experiences for customers.

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Date: 24 October 2012
Location: The Metropolitan Club Willis Tower, US

Online Conversion Rate Optimization

Part of the Digital Cream Chicago roundtables, this participatory attendee-driven discussion will focus on the different types of conversion & measurement used, as well as tools, strategies & processes employed for improving conversion rates.

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Date: 24 October 2012
Location: The Metropolitan Club Willis Tower, US

Introduction to Mobile Marketing - New York Training

This one day course will provide you with a solid understanding of the mobile marketing landscape focussing on practical skills and cutting-edge case studies, you will leave with a thorough knowledge of the technologies and terminology of mobile.

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Date: 1 November 2012
Location: IAB Office at the Ad Lab, US

In the race for more followers and fans, have brands forgotten about the importance of engagement?

With Dominic Burch, head of corp comms & social media at Asda @dom_AsdaPR

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Date: 13 July 2012
Location: Chartered Institute of Public Relations, UK

Fast Track Digital Marketing - New York

If you’re new to digital (or marketing), this course is ideal. A two-day digital marketing academy, we’ll introduce you to a wide range of digital marketing and e-commerce staples. The art, the science and the revenue – you won’t find a better introduction or a more solid foundation in digital marketing.

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Date: 19 September 2012
Location: IAB Office at the Ad Lab, US

Digital Media Sales Certification

Having already set many of the standards for the digital world, the Interactive Advertising Bureau (IAB) is adding a new standard for digital salespeople through its new IAB Digital Media Sales Certification, and Econsultancy has been selected to provide training for this program.

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Date: 12 September 2012
Location: IAB Office at the Ad Lab, US

Fast Track Digital Marketing - Chicago

If you’re new to digital (or marketing), this course is ideal. A one-day digital marketing academy, we’ll introduce you to a wide range of digital marketing and e-commerce staples. The art, the science and the revenue – you won’t find a better introduction or a more solid foundation in digital marketing.

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Date: 23 July 2012
Location: The Metropolitan Club Willis Tower, US

A guide to Pinterest: what's all the fuss about and why should I care?

Search is becomingly increasingly more visual and we'll see why online commerce is set to be shaken up too.

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Date: 6 September 2012
Location: Chartered Institute of Public Relations, UK

JUMP

Join 40 international experts and the brightest minds in on and offline marketing for a one-day conference dedicated to helping you and your team be the best you possibly can.

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Date: 1 November 2012
Location: Metropolitan Pavilon, US

IMPROVING REALITY 2012

Improving Reality 2012 is a half-day conference which playfully and critically looks at how designers, artists, and makers are using various technologies to shift our perceptions of reality.

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Date: 6 September 2012
Location: Pavilion Theatre, UK

2012 Census of the Creative Media Industries - Get Involved & Be Counted!

census

Creative Skillset are asking tens of thousands of companies to take part in an industry-wide Employment Census for the creative media industries. The census aims to help Creative Skillset make sure that the creative media industry has the information it needs to thrive in the global market.

By completing the census you will be directly influencing how Creative Skillset uses and levers funds to ensure we have a highly skilled, world class workforce.

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Music 4.5 Smart Radio

Music 4.5 Smart Radio: Business models for interactive and streaming music platforms There is now a plethora of interactive streaming music and audio services online. Are these new services a result of the digital impact and innovation, or simply the least expensive way for online businesses to distribute music?

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Date: 26 September 2012
Location: Lewis Silkin office, UK

Communications Managers’ Workshop

Charity communications managers face a unique set of challenges and this workshop is designed to join your peers and discuss solutions to the big challenges comms managers face, share best practice and refresh your skills. The agenda is based on what real communications managers have told us they are facing.

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Date: 26 September 2012
Location: London, UK

Facebook Marketing Conference 2012 - Check Out The Highlights

fbmk12

Last Wednesday Chinwag and Our Social Times held the long awaited Facebook Marketing Conference. The day was packed full with speakers, case studies, stats and quotes, our favourite still being from Tom from We Are Social, asking "are you a dipper or a smotherer" (in reference to Heinz ketchup that is).

The day was a huge success with over 120 people through the door, 22 speakers and a twitter hashtag that not only trended during the day but reached over 76,818 people (baring in mind we ended up with two hashtags being used #fbmk12 and #fbkm12)!

For those of you that could not attend the conference, we've done a recap of the event highlights with links to some of the presentations. It'll almost be as if you were there... just without the free chocolate (thanks again Cadburys Dairy Milk).

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From ASOS to Zara - comScore Release Report on Facebook Driving Purchase Behaviour in Europe

asos

As mentioned at Wednesday's Facebook Marketing Conference, comScore have released their latest whitepaper - The Power of Like Europe: How Social Marketing Works for Retail Brands.

Focusing on European brands such as H&M, ASOS, La Redoute, Topshop and Zara, the independent research illustrates how popular consumer brands are using Facebook to deliver media impressions at scale, acheive brand amplification and resonance, and ultimately drive desired behaviours among key customer segments.

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