Back in February, as part of Social Media Week, Synergy and Jam co-hosted the first Socialympics, a panel debate on the implications of London 2012 being the first social media Olympic and Paralympic games.
It was such a success, that by popular demand, we staged Socialympics 2, once again bringing together key players in the London Socialympics to review what was a historic moment in sport and sports marketing.
"Married people who like Prostitutes", "Single women who live nearby and who are interested in men and like Getting Drunk" are just two of the searches unlocked by Facebook's new Social Graph Search. For that first search, there's even the option to list their spouses.
As the saying goes, "with great power comes great responsibility". Safe to say, opening the endless mountain of personal data on Facebook to user search is a bold business move, but as programmer Tom Scott proves, there's mischief to be made.
TableCrowd is a social dining network where like-minded people can meet and eat. Kate Jackson is Founder.
Monday. Frantic. Meet designer to work on responsive technology, factoring in improvements which come from user feedback on our beta site.
Our application to Chinwag’s Digital Mission to New York was accepted, so we join 20 other companies to gain insight into the New York tech scene. UK Trade & Investment London is helping some companies with a grant towards the trip; I’m hoping we’re one of the chosen ones.
Can content shout? Ben Peacock from Outbrain knows that ‘amplifying’ a campaign can work, as proven by Do the Mobot.
The campaign
We partnered with Virgin Media and, via Fifty6 Media, the Mo Farah Foundation, to launch the campaign – raising profile and proceeds for the most vulnerable across East Africa.
The focus was a short video, narrated by DJ Tim Westwood, which provided step-by-step instructions on how to carry out Mo’s trademark move, encouraging users to upload their own videos. Each one earned a £2 donation courtesy of Virgin Media.
Do you ever find yourself missing the dulcet tones of dial up?
Lamenting those lost 20 minutes spent rapping your fingers on the desk, waiting for a picture of Jennifer Aniston to load, just so you can show your hairdresser the "Rachel"?
Of course not. Isn't it amazing though just how much the internet has changed in the last ten years?
In Facebook Marketing ROI, Panelists from Nokia, The Social Partners, Play.com, The Humane Society of the United States and EngageSciences discussed how social marketing is changing and the processes organisations need to put in place to generate real world value. The social media managers of today could be the CMOs of tomorrow if they are able to help their organisations leverage the opportunity that marketing on Facebook represents to the bottom line. Tune into the livestream to see some of the strategies that leading brands are implementing and the results they are getting.
Remember the easy ride? Recruiters do. Place advert, await deluge. That’s over, replaced by a more balanced distribution of power between applicant and hirer.
Take my specialism: engineering. Employers now need to convince candidates why they should apply for their jobs over others. Businesses must now market themselves to potential employees, avoiding the most common obstacles to recruitment success:
Wayra is awesome. No, really.
It’s a central London techhub for start-ups and entrepreneurs, but Wayra also focuses on the foundation of ideas through investment and access to a state-of-the-art global network.
Applications are open to anyone who fits this description:
“If you form part of a team of entrepreneurs and you have some innovation, business idea, solution, design or project within the digital sphere in the web or mobile environment, and whether or not you have set up a company, register it and Wayra can help you turn it into a reality.”
Click here to apply or find out more. Applications close on the 21st January.
The news that footballer Marvin Sordell has sought treatment for Twitter addiction has kickstarted a new debate about sport and social media.
Plenty of ink has been spilled, with The Guardian’s Barney Ronay asking why 140-characters holds such a fatal attraction.
One thing is certain: it’s a mass affliction. In a minority of cases, such as Marvin Sordell’s, additional factors are likely to be in play, separating the “normal” obsession the rest of us are avidly and cheerfully pursuing.
The impact of social technology is only just being felt, as the full repercussions of a world where frictionless sharing is the norm, but this is just the start. As social technologies expand into the offline world, creating links between the retail experience and the online world, the possibilities are endless.
The Tradeshow Access Programme (TAP) is a fund offered by the 
