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Site Search Buyer's Guide 2006

Topic: 
search
Publisher: 

Site Search is becoming an increasingly important differentiator for organisations who want to offer the best possible user experience.

The focus of this 90-page guide is the UK Site Search market, including coverage of market trends as well as profiles of the leading vendors. The vendors offer technology and tools which allow users to seek out and analyse information effectively both on customer-facing websites and company intranets. It covers vendors who might more commonly be known as eTail/e-commerce search specialists or Enterprise Search players.

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Engage for Brand Building

IAB Engage for Brand Building will provide the latest case studies and examples of exceptional online creativity. The IAB’s latest Brand Engagement study on retail will be revealed, and top brands will illustrate how they have used search, video, e-commerce and mobile technology to take their brand building activity to the next level.

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Date: 8 July 2008
Location: Conference Centre, Centre Point Tower, UK

What's New in Online Marketing 2006 - Event Presentations

Topic: 
marketing
socialmedia
pr
search
events
Publisher: 

Each year, E-consultancy holds a 1 day event titled What's New in Online Marketing; to help online marketing professionals learn about the most important emerging trends, technologies and services for internet marketing. We get inside the minds of expert practitioners and leading thinkers to find out what needs to be in your development plans if you're to be among the best.

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SEM: SEO Request for Proposal (RFP)

Topic: 
technology
search
Publisher: 

If you're considering working with a search engine optimisation (SEO) agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of natural search, this template will help you construct a comprehensive statement of your company's needs.

This 9-page request for proposal template contains:

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SEM: PPC Advertising Request for Proposal (RFP)

Topic: 
marketing
search
Publisher: 

If you're considering working with a paid search marketing agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of PPC marketing, this template will help you construct a comprehensive statement of your company's needs.

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SEM: Search Engine Optimisation (SEO) Business Case

Topic: 
marketing
search
Publisher: 

Need to convince your boss that search engine optimisation is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Search Engine Optimisation (SEO) is a 21-page examination of how SEO can work for your company.

We detail the trends, business benefits, costs and resources needed for a successful SEO strategy.

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SEM: Paid Search Marketing (PPC) Business Case

Topic: 
marketing
search
Publisher: 

Need to convince your boss that paid search marketing is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Paid Search Marketing (PPC) is a 25-page examination of how paid search marketing can work for your company.

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Search Marketing Benchmark Guide 2009

Topic: 
marketing
search
Publisher: 
  • Charts, tables and eytracking heatmaps
  • Survey results from search marketers and search marketing agency execs and staff
  • Stats on costs per click, conversion rates, SEO vs. PPC, and more
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    How-to Kit: Tweaking Your Site's Copy to Get More Search Engine Traffic

    Topic: 
    marketing
    search
    Publisher: 

    Learn how to tweak your Web site's current text-copy so that search engines send you more traffic. Includes tips on picking the right keywords to optimize for (most marketers make mistakes at this.) Get entire kit - or buy parts separately...

    Now, find out how you can simply tweak the copywriting -- the visible text content -- on your Web site to get more traffic from search engines. You'll learn:

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    Making metrics fun

    I'm sitting innocently at my desk, chowing down on a sarnie from one of Soho's many fine eateries, flicking through the mountain of blog posts stacked up in Google Reader.

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    Internet Statistics Compendium

    Topic: 
    marketing
    media
    socialmedia
    advertising
    branding
    mobile
    usability
    technology
    search
    Publisher: 

    A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures.

    Our latest version contains numerous updates including new data on social media, blogging, email, search marketing and mobile.

    The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date.

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    Chinwag Live: Measuring Social Media

    What constitutes success in social media? Traffic? Return on investment? Accumulating social capital..? Discuss the issues at the next Chinwag Live session...

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    Date: 18 February 2008
    Location: The Slug & Lettuce (Downstairs), UK

    Google's Algorithm Update Favours Bloggers

    Google has been working to increase the frequency of its indexing, so how does this affect your SEO?

    We have seen Google indexing blog posts in under two hours over recent weeks which is fantastic news for fresh content like this. However, one of the cornerstones of the natural search algorithim has always been links to the page.

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    2008 Predict-a-thon Part 2

    OK, so I thought I'd got some of the major predictions for the year. Deirdre's back in the office for half a day, and wallop, she's got a hole lot more to add to the list. And their corkers:

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    2008 Predict-a-thon

    The relative peace of these first three days back in the office has given me far too many opportunities to procrastinate on the rather impressive email mountain that's appeared in my inbox over the holidays. In a further, and I'd like to think, rather productive attempt to put off tackling this I cast an email out to the sages of the uk-netmarketing list hunting for 2008 predictions for digital media, either those they'd found online or, if brave enough, any of their own.

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