Re: UKNM: longer question re pr

[Mike Bracken]

>I've also been trying to monitor who has been successfully placing stories,

>etc. and so far all I can conclude is that Microsoft and Virgin both do it

>very well, and everything else is fairly haphazard.  The Citibank/Virgin deal

>received lots of coverage; I can't think of any other recent examples of

>stories that got very widespread uptake.


Not necessarily a reflection on their PR though. They are both well known

companies that are watched by the meejah.


>Has anybody else seen any well "placed" stories recently? That is, stories

>that were picked up by most of the trade papers and one or two nationals?


Yep. Loads. Doesn't mean they were well placed though. If I were looking for

placed stories I'd look to publications that are short on editorial and or

advertising.


Not sure I agree with your definition of placement. I'd define a good PR job

as getting positive coverage in a well respected publication that otherwise

would have overlooked the story, not a (badly) re written press release

in.....well, I won't name names.....


m