Re: UKNM: Advertising A Website?

[Mark Curtis]

Depends how much they paid doesn't it? If the result pays back in usage c/w

the investment presumably they'll do it again.


I'd guess that their problem is lack of brand trust/knowledge.


We're trying to push clients towards using their off-line with on-line but

to do different jobs. Our belief is that the former won't lead to as many

impressions directly as on-line, but helps establish credibility for the

(unknown) brand so that when it is seen in a banner, the consumer is more

inclined to click.



-----Original Message-----

From: Glen Collins <

glenforesight [dot] co [dot] uk

>

To:

uk-netmarketingchinwag [dot] com

 <

uk-netmarketingchinwag [dot] com

>

Date: 24 February 1998 12:35

Subject: UKNM: Advertising A Website?



>Was anyone else surprised to see 'topjobs' advertising their website on

>Channel 4 at the weekend?

>

>It's the first time that I have seen a TV advert dedicated purely to

>advertising a website, and I would really question the logic behind it.

>(Unless there is some link with Channel 4 and the site?)

>

>I do not know the actual figures involved, but my gut feeling is that

>they would have been much better off investing the money into a balanced

>online marketing campaign.

>

>What does anyone else think about this?

>

>Glen--

>=========================

>Glen Collins

>Online Marketing Director

>Foresight (Europe) Ltd

>Tel: +44(0)181-237 5580

>Fax: +44(0)181-741 8461

>Mob: 0468 068605

>http://www.foresight.co.uk

>==========================

>

>

>