Re: UKNM: Toys R US - site, outdated - who does it???

[Peter Shankman]

Exactly, Ian. Would YOU want to be the web shop that says "Well, we can do

a great site for you, be prepared to see your floor traffic drop 25% as a

result." :)


-Peter


At 11:20 AM -0500 1/27/99, Ian Betteridge wrote:


>You're not wrong, and it's one of the major problems with both the mind set

>of companies who 'want to be on the Web' and the consultants that they bring

>in to advice them.

>

>The basic, unpalatable truth is that their business is going to be eaten by

>online stores, and if that's going to happen you might as well eat your own

>sales, rather than have a competitor eat them for you. It's all a question

>of timing.

>

>This should be the first piece of advice that *any* consultancy gives - and

>yet, who does?

>

>--

>Ian Betteridge  News Editor, MacUser UK

>W: 0171 917 3872        M: 07957 235463

>             H: 01273 695488

>"Truth is rarely pure, and never simple" - O. W.


Peter Shankman

President

The Geek Factory, Inc.

(212) 835-0494 (Direct Line)

(212) 835-0794 (Fax)

petergeekfactory [dot] com

http://geekfactory.com 

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