RE: [uk-netmarketing] Re: Turning something into viral marketing thatworks - that John Wes t advert...

[Robin Edwards]

I got an appalling supposed "email from a friend" the other day telling me

to visit a site in the UK to win a VW Beetle, and that they were only

telling me because they were so kind etc. The wording was just abysmal and I

would post it here, except that would be spreading the word for them.


Actually, given the target audience for the site in question I am quite

amused/depressed that they decided to send it to me!


Wasn't the Ha Ha Ha virus thingy sent around as a screensaver that people

would actually want to send to their friends?


--

Robin Edwards

Clockworx

T: +44 1543 252370           F: +44 1543 420761

E:

robinclockworx [dot] co [dot] uk

   W: http://www.clockworx.com/ W2:

http://www.shopworx.net/


> -----Original Message-----

>

From: Ashley Pomeroy [arptermisoc [dot] org (mailto:arptermisoc [dot] org)]

> Sent: 26 January 2001 10:09

> To: uk-netmarketing from chinwag

> Subject: [uk-netmarketing] Re: Turning something into viral marketing

> thatworks - that John Wes t advert...

>

>

> >>>>looks like sending out attachments can work.. (if your company allows

> them of course!)<<<<

>

> One thing I think *must* be stressed in this instance is that the advert

> itself was excellent. I think that a lot of people might assume that the

> viral-ness of the advert made it a success, whereas in reality it's the

> fact that it's an extremely funny ad. People wanted it to clog up their

> inbox. I get the impression that marketing types think that 'viral

> marketing' in itself is a powerful weapon, when it's actually just another

> delivery method.