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Subject: UKNM: Exposing a Soft Underbelly
From: Steve Johnston
Date: Tue, 27 Jul 1999 15:18:10 +0100

So John, how many online agencies have been banging on your door
following the piece in The Sunday Times?


'The Experts' bit was particularly entertaining.

Steve Johnston
steve [dot] johnstonatentranet [dot] co [dot] uk
Mobile +44 (0)7901 853273
Office +44 (0)1491 878787

> -----Original Message-----
> From: John Braithwaite [JohnBatGBGdirect [dot] com (mailto:JohnBatGBGdirect [dot] com)]
> Sent: 23 July 1999 11:15
> To: 'uk-netmarketingatmail [dot] chinwag [dot] com'
> Subject: UKNM: RE: Comments on 'Worst Site'
> OK, OK, Waterstones is not the Worst site I have seen - I just
> was amazed at how horrible the colour combo of Pastel Purple and Black
> could be (and I had looked at it just before I received the 'digest').
> The frames do it no credit at all and the two reasons why I though it
> failed is:
> 1. Waterstones is a BIG company with plenty of cash. They should
> have got it right by the third time. How are they supposed to compete
> with the On-line e-tailers with a site like that?
> 2. I wouldn't browse it (reading black off Purple would do
> anyone's head in!) and therefore I wouldn't buy from it.
> But there are other culprits.... let me think... I'll get back
> to you.
> Also, on another note, my comments about designers (and there
> are definitely 'good' designers in the marketplace who have
> some concept
> of e-tailing and marketing) still stands. There are too many
> that place
> aesthetic and perfection over delivery and solution.
> JB

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