Re: UKNM: New Media vs Old Hat

[Dan Leighton]

Tim - I take it your getting over a bad relationship at the moment?


Sam - can we make him our 'resident ranter'?


strangely compelling though


d.

Tim [dot] Haywardjwt [dot] com

 wrote:

>

> The reason that .com ads are shite is frighteningly simple.

>

> Ad agencies are designed as a huge, unweildy system of checks and

balances.

>

> Ordinarily a marketing director walks in with a million quid to advertise

a

> company with a time proven product or proposition. The marketing dept of a

> dog

> food know all there is to know about their brand. They have a fair idea

> about

> what the ad is meant to say and to whom. When the ad airs, they will

expect

> to

> see research that shows how effective the ad is. Everyone's job depends on

> it.


[Sam says: msg chopped]



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