Re: UKNM: New Media vs Old Hat

[Andrew Smith]

And is it not true that when you have an early market

ie a product or concept that's new, you need to educate people - and the best

tool for doing that is PR, not advertising - the kind of ad budgets that some

companies have spent would have fuelled PR campaigns that most decent agencies

would fight over for nearly 100 clients - yet companies think nothing of

spending �10m on an ad campaign and yet the PR budget will probably come in at

less than 1/200th of this - yet spending 100K on decent PR would probably have a

far greater impact ie if people read about something positive they are far more

likely to go actually do something crazy like try/buy the product.


Who gives a damn about creating massive awareness if that then doesn't translate

into action? And anyway, it doesn't even seem to be doing that - piece in

today's Telegraph said two separate surveys have shown that between 55pc and

70pc of the population couldn't spontaneously recall a single dotcom

company.......


Andrew

Tim [dot] Haywardjwt [dot] com

 on 06/06/2000 10:38:07


Please respond to

uk-netmarketingchinwag [dot] com

To:

uk-netmarketingchinwag [dot] com

cc:    (bcc: Andrew Smith/UK/EMEA/BrodeurWW)

Subject:  Re: UKNM: New Media vs Old Hat



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 the UK's totally managed affiliate marketing solution.

 ukaffiliates.com >> the net.working

 http://www.ukaffiliates.com /

salesukaffiliates [dot] com (mailto:salesukaffiliates [dot] com)

 telephone: 020 7691 1880 / fax: 020 7691 1881

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com