RE: UKNM: New Media vs Old Hat

[Steve Clark]

Has anyone any experience of PR companies and the work they do on behalf of

new dot coms in particular?


We would be particularly interested in positive and negative feedback (both

on and off line) for our anticipated launch mid-Summer.


Steve

MD


steve @ adreach.co.uk (omit spaces to reply)


-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Andrew Smith

Sent: 06 June 2000 11:40

To:

uk-netmarketingchinwag [dot] com

Subject: Re: UKNM: New Media vs Old Hat


And is it not true that when you have an early market

ie a product or concept that's new, you need to educate people - and the

best

tool for doing that is PR, not advertising - the kind of ad budgets that

some

companies have spent would have fuelled PR campaigns that most decent

agencies

would fight over for nearly 100 clients - yet companies think nothing of

spending �10m on an ad campaign and yet the PR budget will probably come in

at

less than 1/200th of this - yet spending 100K on decent PR would probably

have a

far greater impact ie if people read about something positive they are far

more

likely to go actually do something crazy like try/buy the product.


Who gives a damn about creating massive awareness if that then doesn't

translate

into action? And anyway, it doesn't even seem to be doing that - piece in

today's Telegraph said two separate surveys have shown that between 55pc and

70pc of the population couldn't spontaneously recall a single dotcom

company.......


Andrew

Tim [dot] Haywardjwt [dot] com

 on 06/06/2000 10:38:07



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 the UK's totally managed affiliate marketing solution.

 ukaffiliates.com >> the net.working

 http://www.ukaffiliates.com /

salesukaffiliates [dot] com (mailto:salesukaffiliates [dot] com)

 telephone: 020 7691 1880 / fax: 020 7691 1881

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com