UKNM: great ad, bad marketing?

[Richard Gale]

On the breathe issue....


Great ad, bad marketing?


What is the point of having a great TV ad, if you do not integrate the

campaign across all the media. There is no PR, the press ads feature a fish,

and the TV a couple of trendies....there is no integration.


Therefore the campaign must be seen as a failure, the consumers is getting

conflicting branding issues, and is confused about what the product is!

Don't just look at one element, look at the whole, and it does not look that

good.


Also..it is interesting how many people I know in the industry who read this

list, and have commented about how they know which agencies they would not

now approach. Remember, you put your email on a posting and you are

inherently representing your company!


Richard



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