RE: UKNM: great ad, bad marketing?

[John Enser]

What about the radio ads for haburi.com.  They have a clear message about

what they

sell - designer clothes - but they seem to assume that everyone can spell

haburi 

- or find it on a search engine without knowing how to spell it.


John

www.olswang.com


-----Original Message-----

From: Mike Butcher <

mikebcentaur [dot] co [dot] uk

> 

Sent: 14 June 2000 12:13

To:

mikebcentaur [dot] co [dot] uk

;

uk-netmarketingchinwag [dot] com

Subject: Re: UKNM: great ad, bad marketing?



It's another dotcom ad that looks good but doesn't actually tell you what

you can do with it, hence confusion. Unlike letsbuyit, IMHO, which does.


>What do people think of the smart groups ad featuring that Turkish "I love

>you"

>bloke?

>

>Alex



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