Re: UKNM: great ad, bad marketing?

[ben]

Well, I've just discovered an Irish site called alljobz.com, who started

radio advertising on Wednesday.


Problem is I own alljobs.com, its a dead site and has been for over a year.

They haven't asked for the name (given a reasonable offer I'd sell it) but

they have asked me to redirect stuff to them.


Surely the first rule of advertising is to use the correct method of

promoting something. If the domain is not easy to spell why on earth use a

method of advertising where the spelling is none standard.


Ben Thompson


(who's just spent three hours trying to explain why Baby Hippo is a logical

business name in this day and age).



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