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Subject: | Re: UKNM: The invisible banner? |
From: | jim smith |
Date: | Thu, 4 Mar 1999 07:07:41 GMT |
>Just a thought for the weekend (unless Sam's already vanished).
>
>There's been some healthy debate about banners over the last week or so, and
>I'd like to start some more, or at least garner some opinions!
>
>Although not perfect for measuring effectiveness, CTR seems to be our current
>best bet. But with typical CTR's of 2-5 percent
jesus, you may as well go back to direct mail
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jim smith -- do you need more time? -- 01819328135
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Replies
UKNM: The invisible banner?, Robin Edwards
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