RE: UKNM: re: uknm: dtv industry: is there one?

[Ben Thompson]

Well, all the NTL sites are like that. If there is any company that seems to

have a problem with corporate sites it is them.


NTLI.net is they Internet sales site but it focusses on Corporate sales

(i.e. to the likes of Virgin and Which)..


Of course there is no sign of cable modems. Looks like try junkies will have

to wait until ADSL comes along. Thank God the Oftel BT Media restrictions

were written before the Internet appeared..


Ben


> -----Original Message-----

>

From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of andrews,

> stephen

> Sent: Tuesday, November 17, 1998 11:08 AM

>

To: uk-netmarketingchinwag [dot] com

> Subject: UKNM: re: uknm: dtv industry: is there one?

>

>

> if you draw correlations from the content of two current threads:

>

> the freeserve model shows(if we believe the figures) that the marketing

> message of "it's free and it's simple" rather than trying to explain

> that "it's simple and it doesnt cost that much", works for selling

> technology to the masses.  it's a price thing - with the masses it

> usually is!

>

> the same will doubtless (imho) be true of dtv and that is where ntl has

> the edge - they can sell the whole thing, as ben says, without having to

> get into any explanation of the technology: they will simply say "it's

> �15 a month which is less than everything else for a million tv channels

> and you get a telephone line thrown in".  once the masses get it and

> start to play with it, only then will they suddenly say "wow, and you

> get this internet thing and interactivity too - even more of a bargain!"

>

> steve andrews

> cable & wireless plc

>

> ps can someone confirm the ntl url because if www.ntl.co.uk is it then

> it's doing a pretty poor job at selling us potential early adopters the

> whole thing!



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