chinwag live

[Video] Chinwag Live: When Customer Service Goes Social Event Last Week

Last week saw the return of Chinwag Live, and with the help of our event sponsors, Conversocial we brought you Chinwag Live: When Customer Service Goes Social.

The event looked into the profound impact social media is having on how corporates interact with their existing and prospective customers. We discussed challenges and solutions as well as the future of customer service on Facebook and other social tools.

If you missed the event, or just want to take a look at the action again, you can check out the video here.

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We Are Social Join Faceook, M&S, Nandos, Conversocial and Capgemini to Complete Social CRM Panel Line-up

Chinwag Live returns next week, and we have a right treat in store for you. Not only do we have Facebook, Nando's, ConversocialMarks & Spencer and Capgemini on the panel, we are very excited to announce that Robin Grant, Managing Director of We Are Social is joining us to complete the high profile line up.

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Lifting the Lid on Social CRM - Chinwag Live: When Customer Service Goes Social [Event]

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Chinwag Live returns to London on Wed 5 Oct, 2011 with an evening session that explores what happens When Customer Service Goes Social, sponsored by Conversocial.

The impact of social media is having an increasing impact on the way organisations market themselves and interact with their customers. Conversations previously confined to phone or letter are now taking place publicly on Facebook, twitter and other social media channels.

Taking place right in the middle of National Customer Service Week our expert panel will look into the profound impact social media is having on how corporates interact with their existing and prospective customers. 

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Chinwag Live: Show Me the Money: Where's the ROI in Social Media?

With social media marketing now becoming mainstream, we see the move beyond the hype and experimentation to best practices and consolidated learning. And perhaps more importantly businesses are now asking the question - where is the money is in social media?

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Date: 2 February 2010
Location: Sun Microsystems London (Customer Briefing Centre), UK

Search is Dead, Long Live Search Pics & Podcast Available Now

Chinwag Live: Search is Dead Long LIve SeachHello again to those of you who went along to Chinwag Live: Search is Dead, Long Live Search event last Tuesday. If you were otherwise occupied, don't worry. You won't be missing out on the night's eureka moments; our podcast from the evening is now available online.

It may never actually die but there's no doubt that search is certainly changing. Twitter has changed search, mobiles have changed search, our terms and how our findings are communicated to us, the early incarnations of which we're seeing in the iPhone with location-based tools, have changed search too.

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Music Who Pays The Piper Pics & Podcast Available Now

Chinwag Live: music who pays the piperIt's a lot easier to broaden our musical horizons these days. With P2P file sharing, music streaming sites and song download services sky rocketing, the way we listen to and consume music has changed beyond all recognition.

But in perilous times like these is the ad-funded music model really viable? Or are modern day music fans simply looters in disguise?

In July of this year we held our Chinwag Live: Music who pays the piper event, debating all of the above and more.

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Chinwag Live Podcast Archive Updated

Nick Halstead of Techmeme speaking at Chinwag Live on TourAfter enough tweaking of RSS feeds to make your eyes water, all of the Chinwag Live podcasts have made their way over to the new website.

Each event page now features the photographic evidence from the event along with an audio player on each page so there's no shuffling off to iTunes to listen to the podcast, it's right there in the page.

If you'd like to subscribe, the podcasts are available in two delicious flavours:

iTunesShiny, curvy Apple style through iTunes

RSSRegular, orange and proud, old-school RSS

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Can Free Music Survive and Thrive?

I Like Music by RossinaBossioBAs I've been putting together the next Chinwag Live event (Music - who pays the piper? next week on 15th July, if you're around), it's becoming clear that the music industry provides one of the most dynamic and challenging environments for marketers, but despite the popularity of radio's online cousin, business models are still in a state of flux.

Online music consumption is growing rapidly through an almost endless number of channels, some legal, some paid-for, some ad-funded whilst illegal file sharing still represents the lion's share of listening and sharing.

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Advertising Woes? - aftermath

Chinwag Live: Advertising Woes? There's no sign of 2009 looking anything like a tough year for advertisers. In spite of this the panel at Chinwag Live: Advertising Woes? managed to find plenty of positives alongside the gloomier news.

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MoSo Rising podcast and pictures

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Returning to its usual home in the 'glamorous' basement of The Slug & Lettuce in London's Soho, the 22nd Chinwag Live examined the impact and rise of social networking on the mobile world.

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Social Media ROI podcasts and pictures

IMG_2702.JPGFollowing successful outings at Internet World and ad:tech London earlier this year, Chinwag Live went on tour again in October, this time to the Ecommerce Expo at London's Olympia.

The session itself was rammed to the gills, with some of the more enterprising attendees sneaking in round the back. The panel tackled the practical side of realising ROI from social media, a topic which clearly resonated with the show's audience.

The panel chaired by digital strategy consultant and former Revolution editor, Philip Buxton featured Alex Burmaster, European Internet Analyst from Nielsen Online, Robin Grant, Founder & Managing Director from We Are Social, Ankur Shah, Co-founder from Techlightenment, Stuart Bruce, Founder & Managing Director from Wolfstar and Helen Lawrence, Social Media Planner from Dare.

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Social media faces some tough questions

Philip Buxton - Digital Strategy Consultant This Tuesday, the Chinwag Live went 'on tour' to the E-commerce Expo at Olympia. In a packed session - sorry to those who didn't make it in - the debate ranged from metrics to the human side of social media. Philip Buxton chaired the panel and wrote up his thoughts on what transpired.

Chairing Chinwag Live’s Social Media ROI panel debate at E-commerce Expo last week was fascinating for a number of reasons – not least for the amount of people trying to pack themselves into a small space.

The debate featured some social media luminaries: Robin Grant from We Are Social; Stuart Bruce from Wolfstar; Helen Lawrence, social media planner at Dare; and Alex Burmaster at Nielsen Online. But the driver of the conversation (the influencer if you will) turned out to be Ankur Shah, founder of Techlightenment, who, as Robin described, was coming at things from a direct response-focused angle.

The great thing about Ankur’s input was that it dragged conversation about social media out of (again, as Robin put it) ‘fluffy’ objectives and into its value in terms of hard, lead-generation targets.

While we all see that connecting with customers ‘at their place’ – their social online networks – is a great thing to be doing, measuring the value of these kinds of things is nigh on impossible. iCrossing as it happens is doing the best job I’ve seen of seeking to ‘measure ‘engagement’ and thus place a benchmark on the ‘success’ that investment in social media is having. But, as we enter recession, there’s no doubt there’s a new sense of urgency about how we can get social media to deliver on lead-gen objectives.

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Who's coming to Chinwag Live Search and Location Based Services?

If the list of companies attending our event tomorrow is anything to go by, the innovations and opportunities around search and location-based services are moving up the agenda.

From telecoms, portals, publishers, application developers and digital marketing agencies, to PR companies, ecommerce outfits, VCs and social networks - it's shaping up to be a classic Chinwag event that brings the different shades of digital together to collectively get to grips with the latest trends.

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Micromedia futures or the emperor’s new clothes?

Disposable, atomised media is all the rage and I’m as guilty as the next person of wallowing in it.

Web 2.0 and all its trimmings is no exception to this trend, in fact it glories in all things transient.* But what does it add up to? This question is an itch worth scratching, so sometimes we revisit particular events after their initial outing.

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Search vs Recommendation: different strokes for discovery?

Over the next few weeks Chinwag will be getting to grips with search in all its forms; from mobile and geo-location to SEO and paid search marketing. We gathered for the first in the series, Search vs Recommendation, on Tuesday 2nd September in Soho to discuss the relative plus points of blanket search systems, recommendation and review sites.

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