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How To Use Social Media To Pick Up New Clients

This hands-on workshop will show you how to set up and use the main social media tools, focusing on Facebook, Twitter, and LinkedIn. We will show you real-life case studies of how social media can be used to engage with potential as well as existing customers. This course is intended for both beginners and intermediate users of social media.

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Date: 27 February 2012
Location: Lafone House, The Leathermarket, UK

Smart TV, Smartphones, Tablets, DAB, Facebook:  YouGov’s consumer technology predictions for 2012

Crystal Ball

YouGov, the most quoted research agency in the UK, today reveals its predictions for 2012 on people’s consumption and behaviour around Smart TV, smartphones, Facebook, digital newspapers and digital radio.

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Target Promotion Misses Bullseye: A Tale of Four Blunders

Offensive Target Ad byATIS547

What seemed like a fantastic marketing campaign, turns out to be a horror story. Metrics were missed, warning signs ignored and US retailer, Target ends up 'doing a Hoover'.

As with so many promotions, it started with a terrific deal for customers. Visit Target's Facebook page and get a $10 gift card for spending $50. What happened next was a  free-for-all with deal hunters gaming the system, some claiming profits of $5,000. So, what went wrong? 

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Simon Says: Google+ has a chance to sit next to Facebook

Google vs Facebook

Google+ started life as an attempt to be another Facebook. If I am honest it did a better job - but then again, it's not hard to stand on the shoulders of a giant (metaphorically speaking). The problem with Google+ is it doesn't offer anything additional to Facebook on first viewing.

Google+ is beautiful and easier to use than Facebook - my mum could set up an account on her own which is saying something. But after half an hour she was back in Facebook. Why? None of her friends were using Google+.

So does Google+ stand a chance? Until recently I would have said no.

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Social Media Conference

From influencing behaviour and raising awareness to recruiting activists, donors, volunteers and fundraisers - there’s no doubt that social media has radically transformed the ways in which charities make connections and develop meaningful relationships.

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Date: 21 March 2012
Location: London, UK

Need Your Help, Which Topic for Next Chinwag Insight Conference?

Chinwag Insight: Facebook Marketing

Thinking caps on, pretty please - don't worry, nothing too onerous!

Chinwag InsightFollowing on from the success of our first Chinwag Insight conference, Chinwag Insight: Facebook Marketing, we're starting to plan for the next event, probably post-Easter 2012.

As with the first event, the aim of these conferences is to delve deep into a topic area. There's lots of options, which is where you come in. If we could beg 15 seconds of your precious brain power, could you fill in the poll below and let us know what you think.

It couldn't be easier. Just one question: which topic should we dive into and explore in-depth? Should we revisit Facebook Marketing, what about Twitter? YouTube? Or for those looking at B2B and recruitment, what about Linkedin?

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How Did Facebook Advertising Get So Big?

Facebook

The figures are enough to make your head spin: in the first half of 2011 Facebook revealed it had doubled revenue to $1.6 billion - with $500 million of that pure profit - and is on track to exceed $4 billion by the end of the year. Not bad for what began as an online college yearbook.

Facebook's astonishing growth in revenue is closely tied to user growth. The network has accrued a greater number of users than ever before, rising to over 800 million worldwide, extending to diverse demographics and locales, and enabling advertisers to reach and engage consumers with utmost precision and frequency.

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What do Facebook’s biggest changes mean for your business?

Like

Just over a week ago, we (Neoco) were invited to speak at the Chinwag Insight: Facebook Marketing conference on 6th October 2011. We shared our predictions with delegates from around the country, explaining what Facebook’s latest and most radical changes to date (first announced at the f8 conference on 23rdSeptember) mean for marketers and business.

Other panelists that supported our talk included senior members from We Are Social, Wieden+Kennedy and 1000heads. Have look at some of the insight we shared at the conference looking at the opportunities and potential threats that face your brand when Facebook’s developments are rolled out to all users this month.

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[Video] Chinwag Live: When Customer Service Goes Social Event Last Week

Last week saw the return of Chinwag Live, and with the help of our event sponsors, Conversocial we brought you Chinwag Live: When Customer Service Goes Social.

The event looked into the profound impact social media is having on how corporates interact with their existing and prospective customers. We discussed challenges and solutions as well as the future of customer service on Facebook and other social tools.

If you missed the event, or just want to take a look at the action again, you can check out the video here.

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Facebook Developer Garage London October 2011

John Haggis from Sheridan Solicitors returns to speak for us, talking about Facebook's privacy policies, and Iskandar Najmuddin, Technical Director at Syncapse (formerly Nudge) will give us a bumper-sized rundown on all the latest platform updates in the last three months, including those announced at f8 2011 in late September.

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Date: 19 October 2011
Location: Freemasons' Hall, UK

Facebook: US vs UK, The Brits Are Obsessed [infographic]

USA vs UK Facebook Statistics

Facebook: from the bedroom of an Ivy League colleague to a Silicon Valley powerhouse. It's an all-American startup dream, but one that the Brits have taken to heart and then some.

This new infographic from BLiNQ Media, who have recently opened an office in London, shows Facebook penetration in the UK (49%) leads the US (48%). OK, so obsessed might be going a bit far, but safe to say, we're fans despite any privacy concerns.

Whilst luxury brand tops the chart in the UK, it's Starbucks in the US, the other 4 top brands are all confectioners: Skittles, Cadbury Creme Egg, Cadbury Wispa and Maltesers.

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Facebook Marketing Conference: New Speakers, Exclusive Research & Early-Bird Ends Today

Stopwatch by Toby Bradbury

Today is the last chance to grab an early-bird ticket to this week's Facebook Marketing Conference on Thu 6th Oct. We know everyone works late, so the early-bird lasts until midnight.

Early-bird tickets start at just £199+VAT+booking fee with the chinwag discount code, saving £100 off the regular price. And for those interested in the Facebook Marketing Bootcamp workshop on Wednesday, there's just one ticket left.

The full programme is up on the website with a few last-minute additions helping us to take an in-depth look of the impact of the f8 announcements. It's going to be a busy day with 30 speakers from leading brands and agencies, discussing the strategies of getting ROI fro Facebook Marketing.

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What the f8 Facebook Conference Announcements Mean for Brand Advertisers

Brand by Rupert Ganzer

The impact of Facebook's announcements at f8 are still being digested, Mat Morrison, Head of Social Media at Starcom MediaVest and a speaker at Chinwag Insight: Facebook Marketing this week, takes a look at what these changes mean for brand adverisers.

Despite reaching half a billion Daily Active Users (DAU), Facebook's real value lies not simply in its reach, but in the depth of the data that it holds about that audience.

Much has been written about Facebook being driven by competition from other social networks, but it should be remembered that the real competition is not for users' time and attention, but for advertisers' budgets.

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Simon Says: Facebook is NOT Charging

Facebook Credits

The news hit my mini-feed like a ton of bricks. The truth is scarier than any horror film you've seen this year...

Facebook is changing and about to start charging it's users.

We've known for a while the company isn't as profitable as it needs to be and it's looking into an IPO. But is this move right for the company?

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We Are Social Join Faceook, M&S, Nandos, Conversocial and Capgemini to Complete Social CRM Panel Line-up

Chinwag Live returns next week, and we have a right treat in store for you. Not only do we have Facebook, Nando's, ConversocialMarks & Spencer and Capgemini on the panel, we are very excited to announce that Robin Grant, Managing Director of We Are Social is joining us to complete the high profile line up.

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