social media

I guess the title says it all but this would be a really boring blog post if I just wrote “see above”. I am sure I am not alone, but from the legions of people who seem to use and put stock in this service I feel very much Han Solo.

First off I want to say on paper the idea for Klout is great. A 'measure of influence' would be a great thing for me to have in my day to day job. But it’s not something that can be quantified…particularly not the way Klout does it.

It has been widely publicised that the riots we experienced throughout the UK were instigated via social networks. But what is the true role of social networks here, and should we be preventing these services from exacerbating such situations?

There’s no way you could have missed the latest news stories, groups of youths within the communities of England have been causing unrest in many major cities, causing criminal damage, burning down buildings seemingly indiscriminately and looting from all manner of businesses.

Social Media Marketing and Monitoring 2011 (Mon 19th September) will feature Guardian Tech Editor, Charles Arthur, "Rage Against the X-Factor" Facebook activist, Jon Mortor, Play.com, Vue Cinemas plus a hat-full of case studies and social media marketing examples.

Organisers, Our Social Times, have kindly offered one lucky Chinwagger the chance to win a free conference ticket worth £195.00

Entering the competition could not be easier, simply fill in the form below by Monday 12th September and a ticket could be yours.

The benefits of hosting and running an event are obvious. In one fail swoop, your influential speakers will draw in guests who could end up being potential partners, consumers or even investors.

Your event will be the toast of the digital town, elevating your brand in a dynamic way. The only drawback? The niggly fact that everybody wants a slice of the events pie. So what to do?

In such an overcrowded market, strategic planning and promotion can see your event being firmly pencilled into the diaries of those that matter. But navigating the choppy waters of promotions can be tricky for even the savviest of marketers, so we've come up with four easy ways to promote your event.

Building a collaborative event is not for the faint hearted. Many an event producer has run for the hills when faced with a large committee of partners let alone trying to lead a large team of stakeholders.

If, however, you are brave and follow a few guidelines the benefits of collaboration can be mind-blowing and much bigger than you could ever manage on your own.

Here is a guide based on my learnings directing Social Media Week (SMW) the London Games Fringe & Onemedia.  During SMW we had over 53 event partners, 50+ venues, 110 events and 40 experts on the advisory board. All of this was accomplished in under 16 weeks and here is how: