Youth marketing

A list of the top brands that 18-24s love has been revealed by The Beans Group. The results are the output of a month-long research project, The Youth 100. We asked young people to reveal their sentiment towards brands across industries ranging from technology, fashion and entertainment to retail, travel, finance and more.

Over 1,000 18-24s gave their views. We used an online survey to measure sentiment, and followed it up with focus groups.

At the recent Youth Marketing Strategy summit in London (Chinwag was a media partner - thanks Chinwag) I previewed some interesting new findings from our newly-published Youth Insight Report. These findings were based on research in April and May looking at the aspirations, attitudes and habits of UK 16-24s. We received around 1,700 responses to our survey.

These insights were broad, so here for the benefit of digital-biased marketers I've pulled out six fresh stats that relate only to digital...

Youth Marketing Strategy (21st June 2012) is the industry summit that brings together the best minds, top brands and edgiest agencies involved in the fast-moving world of youth marketing.

Latest insights and experiences are shared, fresh ideas are discussed and invaluable new connections are made. If 16-24s are your target audience, this event can not be missed.

We're delighted the organisers have offered 3 lucky Chinwaggers the chance to win a free conference ticket worth £695.00.