media

media

Digital Measurement

"Half my digital budget is wasted. And I still don't know which half!" - Is anyone applying direct marketing rigour in the digital world?

// more

Date: 15 October 2009
Location: DMA House, UK

Copyright or Wrong?

Make the most of the ideas, designs and campaigns that you produce for clients by understanding your copyright, trademark and intellectual property rights.

// more

Date: 13 October 2009
Location: DMA House, UK

Live Music: Licensed To Thrill?

This session will investigate the impact that the Licensing Act 2003, noise abatement orders and Met Police's Risk Assessment form 696 are having on venues, and the live music ecosystem throughout England and Wales - from local authorities and licensed premises owners to music performers and promoters.

// more

Date: 13 October 2009
Location: The Basement, PRS for Music,, UK

Video Embedded Magazines are Page Turners

CBS video in print playerAmerican magazine Entertainment Weekly is the first print title to have video adverts included inside their pages.

The adverts feature on small screens built into cardboard and the Entertainment Weekly one contains ads for Pepsi Max and US TV network, CBS. There are also in-built speakers and each chip can hold up to 40 minutes of video content.

Manufactured my Americhip, the technology is still quite bulky; the chip is mounted on a thick cardboard insert and takes several seconds to load. Quite the wait for an impatient reader.

// more

2009 c&binet Forum Event

The first annual c&binet forum is taking place on 26-28 October 2009 at The Grove in Hertfordshire.

// more

Date: 26 October 2009
Location: The Grove, UK

paidContent:UK Mixer, London

Our latest London gathering will be held at Edelman’s HQ in London’s Victoria, on the evening of Tuesday, October 20. This is an opportunity for readers to network with fellow digital media decision makers, and put forward your questions in a Q&A panel.

// more

Date: 20 October 2009
Location: Edelman, UK

ASDA fights back at employee abuse on YouTube

ASDA employee

After video clips of a store employee running riot in corriders, staff rooms and damaging stock were posted on YouTube the ASDA fought back with some damage limitation, social media style.

Clips showed My Ayub, employee of the ASDA Fulwood store, licking and stamping on a raw chicken and putting it back on the shelf for customers to buy, he set off fire alarms and cut other employees clothes.

In retaliation employees from ASDA Fulwood branch posted their responses to his YouTube carnage online. The staff members featured in the comeback video look genuinely upset and called for, 

"the person involved to get what's coming to them."

// more

Music Who Pays The Piper Pics & Podcast Available Now

Chinwag Live: music who pays the piperIt's a lot easier to broaden our musical horizons these days. With P2P file sharing, music streaming sites and song download services sky rocketing, the way we listen to and consume music has changed beyond all recognition.

But in perilous times like these is the ad-funded music model really viable? Or are modern day music fans simply looters in disguise?

In July of this year we held our Chinwag Live: Music who pays the piper event, debating all of the above and more.

// more

Pop!Tech 2009: America Reimagined

Held in a beautifully restored, 19th-century opera house, this three-day summit explores major trends shaping our future, the social impact of new technologies, and new approaches to addressing the world’s most significant challenges.

// more

Date: 21 October 2009
Location: Camden Opera House, US

The Social Web Workshop

Chances are you've heard of Twitter and Facebook — heck, you no doubt use them on a regular basis! But what is it about these sites that make them tick — and more importantly, that make them so successful? The topic of this six hour, fast-paced and high intensity workshop will start there, but cover much, much more.

// more

Date: 30 September 2009
Location: Radisson Blu Royal Hotel, FI

TV Entertainment Forum

New for 2009, the TV Entertainment Forum is the next step in Broadcast’s hugely popular genres series. The forum will unveil the content requirements and budgets of key commissioners, reveal international opportunities and celebrate creativity in the diverse, rapidly changing entertainment genre.

// more

Date: 24 September 2009
Location: Mayfair Conference Centre, UK

140|The Twitter Conference L.A.

140 is the place where developers, business people, and enthusiasts converge to find innovative ways to tap into the Real-Time Web.

// more

Date: 22 September 2009
Location: Skirball Cultural Center, US

IAB: Demographic Series: Men

This event will unveil research and case studies that will illustrate how best to reach men online, how to provide content that is relevant to them and how to engage your male audience through their key interest sectors such as the automotive industry, sport and gaming.

// more

Date: 24 September 2009
Location: IAB offices, UK

Digital Mission to LA & San Francisco Companies Announced

Digital MissionPRESS RELEASE: London, UK, Wednesday 23rd September 2009.

The UK digital industry will once again get a boost when enterprise and expertise connect in the Digital Mission to Los Angeles and San Francisco, from 11th - 16th October 2009.

Organised by Chinwag and UK Trade and Investment (UKTI), the five day mission provides the perfect vehicle to make business connections, discover the logistics of setting up shop, build international profile and understand the US digital market.

14 UK-based companies have been selected to take part and they are:

Further information and contact details for each company is available on the Digital Mission website: http://digital-mission.org/lasf09-companies.

// more

‘Winning Formulas To Maximise The Potential Of Twitter’ Workshop

‘Winning Formulas To Maximise The Potential Of Twitter’ Workshop’ Brand Republic are holding a half-day Twitter Workshop on ‘Winning Formulas To Maximise The Potential Of Twitter’ on 24 November 2009 in Hammersmith, London. To find out more information and details of how to book, go to www.twitterevent.co.uk.

// more

Date: 24 November 2009
Location: Haymarket Publishing, UK