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Google Analytics 201

The second in our series of Google Analytics seminars is designed to take your knowledge of Analytics to the next level.

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Date: 13 April 2011
Location: Walmar House, UK

Google Analytics 101

A key part of success online is how well you use website Analytics. Without reliable visitor information reports from which you can draw real insights, you’re literally running your website in the dark.

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Date: 15 March 2011
Location: Walmar House, UK

SEO Fundamentals

A solid understanding of Search Engine Optimisation (SEO) is essential if you own, manage, create or buy websites. By avoiding common mistakes and ensuring you follow Google best practice, you will start to discover that gaining traffic from organic listings is not as hard as you thought.

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Date: 19 April 2011
Location: Walmar House, UK

Conversion Optimisation

If you’re spending money on driving people to your website, you need to make sure your landing pages are working hard to squeeze every last drop of business out of your visitors. By testing your landing pages, you learn what your visitors like and respond well to.

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Date: 20 April 2011
Location: Walmar House, UK

Google AdWords 201 Training

AdWords 201 expands on the basics introduced in AdWords 101.

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Date: 9 March 2011
Location: Walmar House, UK

Web Wednesdays

Web Wednesdays is an informal networking drinks for people who earn their living online in Surrey.

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Date: 6 October 2010
Location: Bed Bar, UK

Three Reasons to Apply for Digital Mission to New York 2010

Digital Mission to New York

Over the last five Digital Mission trips, it's been a privilege to work with some of the UK's leading digital companies. Getting the chance to spend a week away with people who are taking the scary, but exciting, journey of expanding their business into the US is a great way to really understand what makes entrepreneurs tick.

So, it was rather humbling last week, when we announced the third Digital Mission to New York (deadline's Fri, by the way), to see these tweets from Digital Mission alumni @kierondonoghue, @mr_mcd and @stuartbruce...

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Digital East 2010

At Digital East 2010, hear from dozens of industry thought leaders and innovators on topics such as Social Media, Cloud Computing, Web Analytics, Online Marketing, Ecommerce, Email, and Search among others.

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Date: 18 October 2010
Location: Hilton Mclean, US

Pubcon

PubCon 2010: Search, Social Media, Internet Marketing and Website Operation. Five keynote speakers on one superstar panel will make PubCon Las Vegas 2010 the center of the search and social media universe, as Clark, Solis, Brogan, Stratten and Evans push the boundaries of social media success.

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Date: 8 November 2010
Location: Las Vegas Convention Centre, US

MiniBar: Drupal 101 workshops

Our popular Drupal workshops are returning for a triumphant second round in October. The course is aimed at: people who want to become Drupal developers, graphic designers who want to start building websites, and developers who use frameworks such WordPress.

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Date: 5 October 2010
Location: Young Foundation, UK

Conversion Conference London

The conference is dedicated to anyone wanting to achieve maximum ROI from their online campaigns as this is the place where internationally renowned experts explain how to improve sales and dramatically increase your site’s conversion rates.

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Date: 1 November 2010
Location: Park Plaza Victoria, UK

The Four Pillars of Building Instant Trust Online

Trust by Terry Johnston

Human beings crave trust. Even with total strangers in the “real world” we assign trust based on appearance and body language. But how do you build trust online, without any face-to-face contact?  The following pillars of trust can be employed with great effectiveness.

Appearance

First impressions matter. We try to put our best foot forward on first dates and job interviews. The same should be done online.

  • Professionalism of design – Fonts, colors, and graphical elements must combine into a single visual “look”.
  • Sparseness & neatness – Less is more. Ruthlessly edit everything on the page until it is pared to its essence.
  • Organization & clarity - Too many choices of what to do on the page can be paralyzing, forcing your visitors to spend time trying to figure out what to read first.

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Google AdWords 101 Training

This is our one-day Google AdWords foundation course, held in London. It covers the fundamentals of advertising with Google AdWords, with a view to getting those who are new to AdWords, or who have never had AdWords training, up to speed. The course looks at the strategies, tools and techniques used to achieve successful AdWords campaigns.

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Date: 5 April 2011
Location: Walmar House, UK

Conversion Optimisation Training

If you’re spending money on driving people to your website, you need to make sure your landing pages are working hard to squeeze every last drop of business out of your visitors. By testing your landing pages, you learn what your visitors like and respond well to.

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Date: 16 December 2010
Location: Walmar House, UK

SEO Fundamentals Training

A solid understanding of Search Engine Optimisation (SEO) is essential if you own, manage, create or buy websites. By avoiding common mistakes and ensuring you follow Google best practice, you’ll start to discover that gaining traffic from organic listings isn’t as hard as you thought.

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Date: 14 December 2010
Location: Walmar House, UK