Social Media Measurement – maximising ROI from digital marketing

Event Info

Thu 17 Feb, 2011 from 1:30am - 5:15am
The Brewery
52 Chiswell Street
London, EC1Y 4SD, UK (Map)
Cost: Early bird price £180+VAT (ends 14 Jan), full price £225+VAT, Members 15% off


This intensive half-day seminar will help you understand the impact your social media activity is having on your business and in turn show you how to prove it to management.

You will learn how to:

- Analyse and adapt - the latest standards and best practices on digital techniques
- Accurately measure - report on digital marketing's overall effectiveness
- Put a true figure on the value of all digital marketing - know your ROI
- New ideas and solutions - to your own measurement and ROI challenges

Proving to management that social media isn’t just a passing fad and that it does have a positive impact on revenue is a contentious issue for most marketers.  How much time should our marketing team spend on Twitter? Isn’t it just a waste of time anyway?

These are questions many marketers are asked by management and there’s no doubt about it, it’s a tricky one to prove. Our expert speakers will guide you through successful case studies and best practice so you can take practical solutions and ideas back to the office and put them straight to use.


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Email / 0207 438 1379