ukti

Here are fifty tips from the mind of SXSW veteran, and Chinwag mastermind, Sam Michel. They are good, and they work - I know because I've personally beta-tested every one of them!

1. Shoes - Wear comfortable shoes. There is lots of walking - the Austin Convention Center (ACC) is so large that it could declare itself a principality and have its own royal family. They'd be on Twitter of course.

2. Pace yourself - You know that think about the candle that burns brightly? You may want to be a bright star, but the days are long, and the nights longer still. Don't over do it too soon.

3. Flexibility - Plan to change your plan. The queues for one session or party might be huge, so look at what else is on. You didn't some here to queue, you can do that back home.

4. Contact - Stay in touch on Twitter, Facebook, FourSquare, but don't forget old skool SMS. It's all about the people. Contact and be contactable.

5. Roaming Data Charges - They can be eye-watering. Lots of venues in Austin have WiFi, and a new EU ruling means you shouldn't get ripped off, well, not too badly anyway. Coverage hasn't been great in previous years, it may be better this year. There again, they say that every year.

6. Eating & Drinking - plan your days well and it's unlikely you'll be buying any food or drinks, virtually for the whole week. Check our our BBQ, the Block Party, the Great British Breakfast and more...

7. Breakfast - This is the most important meal of the day, it will set you up right. For us the kings of breakfasts are Magnolia, & Downtown Jo's on 2nd Street.

8. 6th Street - Get to know it, its choca-block of party venues - very lively during Interactive, absolutely heaving during music. Walk the whole length, but perhaps not every day!

9. BBQ - You you might be in its ancestral home. Good dining options: Iron Works, Stubbs, and Salt Lick.

10. Texas - Austin State Rodeo - Get a cab there, and don't forget to get a number to get a cab back!

Everyone knows that there is no such thing as a free lunch. Or breakfast. Or drinks...

That is, unless you're in Austin for South by South West (SXSW). The Chinwag team will be heading out to Austin along with UK Trade and Investment (UKTI) and 31 of the UK's leading digital companies on the UKTI Mission to SXSW.

Alongside the 200+ conference sessions, the trade show (where the Brits have a stand so big, it's been dubbed the British aisle - geddit?) and dozens of evening events, there's more than a handful with an international flavour. 

For those heading in to Austin from abroad, it's a great chance to meet fellow travellers, and the Americans interested in making connections overseas. Here's a few we're involved with (and if you know of more, please feel free to add them in the comments):

• Chinwag's Global Grill @ SXSW
• The Great British Booze-Up
• Great British Breakfast: SXSWi

Congratulations to the 31 leading UK digital companies that have been selected for this year's UK Trade & Investment (UKTI) Mission to SXSW Interactive 2011.

This trip will see the companies travel out to Austin, Texas for a five day trip in and around South by South West Interactive, one of the largest conferences focused on digital media and technology.

Each of the companies is listed below, don't hesitate to drop them a line directly to arrange a time to meet up in Austin, or follow their progress via their Twitter accounts below. You can follow the UKTI team's coverage of the mission on Twitter @uktiatsxswi.

UKTI SXSW 2011 Mission Companies

• Acunu Ltd
• Brandwatch
• Casual Films
• Completely Novel
• Cyber-Duck
• DAD Solutions
• Digital Outlook Communications
• East London Productions
• Engage Sciences
• Fortune Cookie
• Fly Post
• Get-ctrl Limited
• Glass Eye Productions
• Lingo24
• Minute Box
• MOFILMS
• MoodShare
• Namaste Entertainment
• Parcel Genie
• Planzai
• Psonar
• Rummble Labs
• Screenreach Interactive
• Shout’em
• Somethin’else
• Teamly
• The Play Mob
• w00t!media
• We are Social
• WhoSampled.com
• Zkatter

Following the recent announcement of the UKTI Trade Mission to South by South West (SXSW) Interactive 2011 (10th-15th March), there's some rather good news for digital firms based in London who need a helping-hand to take part in the mission.

The marvellous people at UK Trade & Investment London have announced that they have secured 10 grants of up to £500 (tbc)  available for digital companies based inside the M25. This contribution towards the costs of going can be used towards travel and accommodation expenses of taking part in the UKTI SXSW mission.

It's January, the days are short. The rain is lashing down. Yes, it's that time of year when digital folks minds drift towards Austin, Texas and the massive annual gathering that is South by South West Interactive.

Last year over saw over 14,000+ delegates from 54 countries attend 450 conference sessions and this year promises to be bigger than ever. Alongside the interactive conference, there's also SXSW Film and the legendary SXSW Music festival.

SXSW (or South-by to those in the know) has some form as a trend-setter, it's credited with helping Twitter really take-off. Ditto with FourSquare. What'll it be this year?

It's a unique experience, an a great opportunity for UK digital firms to meet the broadest possible audience from the US digital industry, and from across the globe. 300 Brits made the trip last year and there'll certainly be a large number heading West this time around.

Supporting these UK digital firms, UK Trade & Investment are organising a trade mission to SXSW, including:

The Game Developers Conference (GDC) 2011 is the world’s largest professionals-only game industry event. GDC 2011, taking place between 28th February and 2nd March, commemorates its 25th edition and serves as a testament of how far the industry has come and as a celebration of its bright future.

UK Trade & Investment are supporting UK firms attending GDC with two sessions providing an opportunity to connect with leading US publishers, understand the trends in the US market and showcase their wares to an international audience.

Expanding a business into a new country can be daunting. As we've discovered across the Digital Mission events understanding the market is critical, even when there's a (mostly) shared language like the US.

At first sight, the Indian market looks daunting, the numbers are mind-boggling, as is the pace of change. That's before figuring out how to tackle the business culture.

Step in UK Trade & Investment's London team, they've just announced a Marketing Strategy Scholarship with S.P. Jain Institute of Management and Research, Mumbai. It looks like a fantastic opportunity to tap the brains of India's leading marketers in a five-day intensive course at their campus in Mumbai followed by executive placements at Indian companies.

Digital Mission went to New York from 1st - 5th November, along with 19 fantastic, UK-based digital companies.

As part of the 'Inside Digital Mission NYC' series, each company was asked if they would like to go into a bit more detail and share their individual stories.

This mini-interview is with Matthew Scherba from Plancentric, based in London.

Digital Mission went to New York from 1st - 5th November, along with 19 leading, UK-based digital companies.

As part of the 'Inside Digital Mission NYC' series, each company was asked if they would like to go into a bit more detail and share their individual stories.

This mini-interviews is with Nathan McDonald from We Are Social, based in London.

Digital Mission went to New York from 1st - 5th November, along with 19 leading, UK-based digital companies.

As part of the 'Inside Digital Mission NYC' series, each company was asked if they would like to go into a bit more detail and share their individual stories.

This mini-interview is with Julian Ehrhardt from ustwo, based in London.

Digital Mission went to New York from 1st - 5th November, along with 19 fantastic, UK-based digital companies.

As part of the 'Inside Digital Mission NYC' series, each company was asked if they would like to go into a bit more detail and share their individual stories.

This mini-interview is with Danielle Dalkie from Waspit, based in London.