RE: UKNM: Lastminute.com...website or webhype?

[Robin Edwards]

Feel free to "diss" - should one add "bro'" to that :o)


It'll never happen, but I hope that 2000 is the year that


(a) the "over-hyped" finally start to deliver and


(b) the hype merchants become more educated and


(c) the press, city and public learn to see what is purely "all hype but no 

trousers"


I wouldn't say the UK web industry (well represented on UKNM, BTW) had been 

wowed by Lastminute.com, but all in (c) above seemed capable of swallowing 

anything that they heard.


The list of disappointing web sites and Internet companies that don't 

deliver on the hype in the UK is staggering and has only recently started 

to receive some bad press and TV coverage.


Equally the list of well designed, managed, promoted and useful sites 

continues to grow. As for a standard bearer, I think there has yet to be a 

site in any country that deserves to be seen as head and shoulders above 

all others.


However, if Lastminute.com manages to float for even 10% of what it was 

touted around for (several stories seemed to indicate it was originally 

"worth" 400 million (is that pounds, or Internet pounds I wonder?)) then 

the founders will be laughing all the way to the bank. Incidentally I have 

enormous respect for the concept of Lastminute.com and hope that this year 

they can deliver a service that truly lives up to the moniker.


Robin


P.S. Roger's message shows the power of radio advertising though, doesn't 

it!


--

Robin Edwards

Clockworx Design Limited

T: +44 1543 252370           F: +44 1543 420761

E:

robinclockworx [dot] co [dot] uk

     W: http://www.clockworx.co.uk/


On Tuesday, January 04, 2000 6:17 PM, Roger Randolph 

[SMTP:

surreyladhotbot [dot] com

] wrote:

 >   Happy New Year UKNM!

 >

 > As a Brit exile in Yankland, I thought I'd make the most of my 2 week 

millennium visit to the UK.  I heard a radio ad urging me to "do something 

lastminute.com".  I'd already head about how the UK web industry had been 

wowed by the Lastminute.com phenomena but I have to say I was seriously 

underwhelmed.

 >

 > Maybe I'd been misled, but I thought the site was supposed to have loads 

of choice and fantastic deals(??)  Once the thing actually downloaded, 

there were a few mundane hotel offers at none-to-enticing rates, and some 

'once in a lifetime events' and the kinda prices it'd take a lifetime to 

afford.

 >

 > Anyway I had a great New Year's Eve in London, so it didn't matter too 

much in the end.  But is that site really the standard bearer of New Media 

in the UK???? my New Year's message is a quote from a group with a name 

that describes what I will probably be after dissing Lastminute.com on this 

list....Don't believe the hype.

 >

 > Roger (and out)

 > BAM Marketing, Chicago



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