UKNM: RE: deja boo - the plug!

[Ian Tester]

a few points in reply to richard's plug. . . ooops, did i say plug, i meant

reply. . .


> Surely it's easy to get people to buy anything from your site once - you

just use somebody else's money to subsidise the selling price to a level the

punters cannot ignore (sic).


erm - not quite. if i go to a so-called "premium" designer site, and i see a

high-ticket suit, but it's made by somebody i don't know, then even if it is

reduced from $1000 to $100, i'm not going to buy it. it's easy to get people

to buy goods with recognised brands by discounting, but unbranded - forget

it. . .


> So fulfilment becomes the key to ensuring customer return (to the site)

levels; can you deliver what they want, when they want, every time?


or perhaps, fulfilment becomes one of about 2000 keys to make customers

return to your site. . . it's an end-to-end experience which registers with

the user, not just whether their stuff turns up. . .think of why people buy

from catalogues - it ain't cos white arrow usually manage to drop it off at

some point!

>

> It's here that the offline expertise of traditional logistics companies

needs to be harnessed, not as a bolt-on, but as an integral part to the

whole e-solution.  How can a dot.com start up expect to create the

infrastructure necessary to achieve satisfactory fulfilment levels from a

standing start?


well, by partnering with the "expertise of traditional logistics companies",

i should imagine . . . you could do worse than start. . . .here!!!



> tel:  0113-399-3000

> www.aardmarket.com

> www.internetlogistics.com


sorry for the high level or sarcasm this morning - still recovering from the

shock of having a baby abandoned in my front garden last night (yes really -

i thought it only happened on the bill)


;-0


i



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