research

Horizon Digital Brand Jam @ Brunel

Brunel University hosting Brand Jam on behalf of Horizon Digital Economy Research Institute. One day event brings together brand owners, brand agencies, digital economy scientists, academics, designers to explore future issues concerneing brands and thier relationship with the digital economy

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Date: 28 February 2012
Location: Brunel University, UK

Smart TV, Smartphones, Tablets, DAB, Facebook:  YouGov’s consumer technology predictions for 2012

Crystal Ball

YouGov, the most quoted research agency in the UK, today reveals its predictions for 2012 on people’s consumption and behaviour around Smart TV, smartphones, Facebook, digital newspapers and digital radio.

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GlobalWebIndex Research Shows Social Media tops B2B Influences

GWI Graph

Press stories about social media could make you believe that platforms such as Facebook and Twitter are just for spotty teens and young adults on the pull. It’s all parties gone wild when 5,000 turn up and cyber bullying. 

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Creative Industries and Creative Researchers

Come and meet some of the brightest young researchers from around the South East of England and talk about your mutual interests, ideas and expertise. We will hear from speakers exploring how industry can benefit from engaging with universities and how researchers can work with industry.

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Date: 30 September 2011
Location: American Express Community Stadium, UK

Latest US Neilsen Study Reveals Games Dominate App Downloads

Angry Birds at Game Design Expo 2011 by Vancouver Film School

Maybe it's the over-developed thumbs of the smartphone natives? Maybe the news doesn't have the draw that it used to. Either way, it's games that dominate app purchases in the US according to the latest Neilsen research.

NMA reports that of the 300,000 users surveyed in May, 93% bought mobile games, compared with 76% paid for apps with a news flavour. Surprisingly, bearing in mind thse figures relate to a US audience, the second most popular category of downloads was weather. I thought it was just us Brits who were obsessed.

The statistics reveal the top 10 categories of apps downloaded in the last 30 days are:

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Social media salaries are on the up

Money Shirt by Rob Lee

As a recruitment company we're lucky enough to get great visibility on what's going on in the digital sector as a whole - where the demand for talent is greatest, which roles attract the most interest, and more besides.

We thought that a lot of the information we see would be useful to a wider audience, which is why we recently published our inaugural Digital Salary Survey. Using our data from the second half of 2009, and the first half of 2010, it shows some interesting trends in the sector - some of which I thought I would share here on Chinwag (thanks for the invite guys!)

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IAB Metrics and Optimisation Course

This intensive one-day course will introduce you to the importance of web analytics, teach you how to develop a digital ROI strategy, give you access to the latest brand tracking case studies and look at different testing techniques to help you improve website performance.

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Date: 8 March 2010
Location: Internet Advertising Bureau, UK

AdMob Mobile Analytics July 2008 Report

Topic: 
advertising
mobile
technology
Publisher: 

AdMob offers free reports with market level data, providing insight into trends in the mobile ecosystem.

AdMob stores and analyzes data from every ad request, impression, and click and uses this information to optimize ad matching. Every day, we see ad requests from more than 5,000 publishers sites in over 160 countries.

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Online Advertising: Beyond Good and Evil

Topic: 
advertising
Publisher: 

By Aleksandra Bosnjak, Lead TMT Analyst

Rising broadband penetration is helping online advertising cut into the traditional media distribution market and the total online advertising market is estimated to be worth USD180bn globally.

Developing a successful value-added online advertising revenue stream is essential for future revenue growth for telecom operators, traditional media and the 'online advertising' veteran players such as portals.

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Digital Pulse for June 2008

Digital Pulse: 
123
Current Index: 
128.8
6 month Index: 
120.9
Employment Index: 
134.3
Move Jobs Index: 
131.4
Salary Index: 
99.7
Current Confidence Index: 
120.9
Future Confidence Index: 
126.1

June’s results showed an overall increase in market confidence from May, coming in at 123.0 (up 1.4%). While specific confidence in current market conditions continued to slide - as did faith in the economic environment in six months time - the overall index reflecting sentiment about conditions in the future increased, up to 126.1 (up 4.4% on

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Online Surveys and Research Buyer's Guide 2007

Publisher: 

Overview

Author: Linus Gregoriadis [Head of Research, E-consultancy]

Structure:

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Harnessing user-led innovation

To investigate this phenomenon, NESTA commissioned a major new piece of research - The New Inventors: How users are changing the rules of innovation.  Join them to hear about the findings and to discuss the implications for policy and practice.

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Date: 16 July 2008
Location: NESTA, UK

Using the Old to Inform the New

In this seminar series we look at the wide range of research tools and methods available to measure, improve and track your web presence. In the first speech Adrian Porter, who is reputed to have looked at over 10,000 websites in his time.

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Date: 11 September 2008
Location: Wales Millenium Centre, UK

Digital Pulse for May 2008

Digital Pulse: 
121.26
Current Index: 
137.83
6 month Index: 
129.28
Employment Index: 
138.49
Move Jobs Index: 
112.34
Salary Index: 
88.82
Current Confidence Index: 
121.71
Future Confidence Index: 
120.81

May's results show another fall in overall confidence - a drop in the Digital Pulse of 3.87%. However confidence in future conditions, 6 months from now, has fallen less, by only 2.5%.

From the figures, it could be tempting to conclude that feelings within the digital sector are on the slide but the index of future conditions may point to some light at the end of the tunnel. Although it's dropped, the figure is quite low and may indicate a general slowing of business rather than a race towards the edge of a cliff. Let's hope so!

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Internet Statistics Compendium

Topic: 
marketing
media
socialmedia
advertising
branding
mobile
usability
technology
search
Publisher: 

A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures.

Our latest version contains numerous updates including new data on social media, blogging, email, search marketing and mobile.

The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date.

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