Need to convince your boss that using web analytics is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Web Analytics is a 21-page examination of how integrating and using a web analytics package can work for your company.

Need to convince your boss that affiliate marketing is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Affiliate Marketingis an 18-page examination of how affiliate marketing can work for your company.

Contents

We detail the trends, business benefits, costs and resources needed for a successful affiliate marketing program.

Background

Is there a dearth of candidates in the digital industry? Is it hindering the growth of the sector? And what do employers, recruitment consultants and HR professionals think is going to happen this year?

Chinwag Jobs undertook a survey in late 2007 to investigate the digital staffing space and the industry's view of 2008. This report details the findings.

This report is also available to download as a PDF (2.5Mb).
Registration required (it's free though).

• Step-by-Step Instructions from beginning to end of lead generation campaigns
• Over 150 Real-life Case Studies, tactics, how-tos
• 60 Stats, Data Charts and eyetracking heatmaps
• 158 creative samples
• Download the Executive Summary

Improve Your Results (And the quality of your leads)

Since the year 2000, B-to-B marketing has undergone dramatic changes – in strategy, budget, measurement, philosophy, and tactics. Today B-B marketers have largely taken over the role of lead qualification,

New Findings from over 10,000 business technology buyers

934 marketing professionals surveyed

216 charts, tables, and eyetracking heatmaps

6 New Special Reports

Instant access to the Executive Summary

Podcast- Listen to Research Director Stefan Tornquist tell you what’s new in this Guide.

Are you considering redesigning your company's home page to better impress new business visitors? You should be. New lab data tests reveal up to 80% of B2B websites are turning off qualified prospects.

The Guide features:

98% new content

223 charts & tables

1,913 ecommerce marketers own data

Survey results from heatmaps 2,449 online shoppers

New eyetracking incl. Best Buy, Circuit City & Wal-Mart
Bonus: Order now to get PDF instant download + Printed copy together - two for the price of one!

Worried about filters stopping your newsletters or email campaigns? Get practical, hands-on advice...[How-to Kit: 2 Teleseminar Audio CDs + Printed Transcript & Handbook]

18% or more of your email newsletters and campaigns never reach recipients because your messages are mistakenly blocked as "spam" by filters. New Guide and Q&A teleseminar help you solve your delivery problem.

Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.

Do you (or your clients) sometimes have a hard time getting sign-off on new campaign ideas? Does upper management challenge or stonewall your plans?

You’ll learn proven techniques including:

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