During the hectic week that was Social Media Week London, we managed to catch up with Tim Green, Editor of Mobile Entertainment, just after the Apps Go Social panel session on Mon 7th Feb 2011.
Social Media Week London
Social Media Week returns to London 23-27 September 2013, joining a host of other cities across the world in a hectic week of panel discussions, presentations, meetups and loads more.
Event submissions are now open, get involved as a speaker, smw
chinwag [dot] com (volunteer) or find out about smwchinwag [dot] com (sponsorshop opportunities).
Check out last September's full schedule. Keep up-to-date with Social Media Week London on Twitter & Facebook and of course the blog.
Want to take your business global? Find out how how to use social media, online communities and collaborative tools can help build your company’s international business. Hear from international experts, case studies & quiz UKTI, Nokia, Hailo, the FT and more. Plus a free networking lunch and time for one-to-one Q&A.
Join us for the SMWLDN Global Keynote, a fireside chat with Alex Balfour, the at the centre of the digital delivery of the massively successful London Olympics and Paralympics Games. Opening this Sep’s Social Media Week and hear about the trials, tribulations and successes behind the digital success of the games.
McKinsey Global Institute principal Michael Chui discusses the potential value in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. He'll be joined by an expert panel who'll reflect and discuss the dramatic changes 'social' is making inside the enterprise.
Mon, 24 Sep
The rise of social media and social technology has demonstrated its power to revolutionise industries. In a very literal sense, the power to connect and collaborate is quite literally changing the world. Mobile technology and social networks enable groups to self-organise campaigns to gain worldwide momentum.
Tue, 25 Sep
Join us for a very exclusive breakfast and brunch to discuss the latest experiments and techniques from the masters of behavrioural economics – and how as digital natives, we can leverage these to take over the world.
The explosion of social has been tremendous, as Facebook closes in on one billion consumers and Twitter approaches 200 million, not to mention emerging platforms like Google+, Instagram and Pinterest. Join experts from Oracle, Maersk, MediaCom, We Are Social, Starcom, IPC and Luxury Hotels of the World and find out more...
#SMWLDN Families in the UK spend around £187B a year yet not much is known about the complicated decision making dynamic that goes into how that money is spent. This session will look at who in the family makes what decisions, how the members of the family influence each other and what role social media plays in inter-family communications.
Facebook approaches its 1 Billionth user while under the spotlight as never before. A few years ago Facebook was one of many social networks. Now it’s the world’s most important social media platform. On Tuesday at 9am in Unruly, our panel will discuss Facebook’s future.
Tue, 25 Sep
The food business is in a constant state of flux whether it’s the rush for Michelin stars or shiny food trucks or the latest pop up restaurant. Its marketing is no exception...
Did you know that on average you need to connect with prospective customers seven times before they actually buy from you? That’s an expensive way for you to grow your business. What if we told you that there was another way?
Did you know that on average you need to connect with prospective customers 7 times before they actually buy? That’s an expensive way to grow business. What if we told you that there was another way? Sound interesting? Then join us and we’ll take you through how to create your own Engagement Marketing plan and turn your customers into your fans.
The Oracle one-to-one Social Surgery sessions will run from 12pm-1pm. They will give organisations the opportunity for one-to-one social media health checks with leading Oracle's team of social strategy experts.
Wed, 26 Sep
After selling-out tickets for this event on Tuesday, we're happy to announce that we will hold it again at Facebook Headquarters on Wednesday 26th September. However, this time, we have some new speakers to give additional insights and strategies for proving the success of social marketing within your organisation.
#SMWLDN Kids are inherently social and are very active on many social media platforms; therefore they are a hugely important part of the social media landscape. This discussion will focus on what kids are doing on networking sites, how and why they are so engaged with each other and the platforms, and look at the psychology behind these behaviours.
Digital media has gone through more revolutions in the last decade than other forms of media have experienced across their lifetimes. From web 2.0 to commoditisation of display advertising to sweeping changes of social media. How do the world's leading digital strategists handle the brand challenges? Join our expert panel for this discussion.
How has social media changed the way brands approach CSR and sustainability initiatives and what will the future hold? What challenges and opportunities to brands face as they use new methods? Our panel will include brand marketers and experts who have seen the potential, join the discussion...
If you’re a writer, editor, blogger, videographer, designer, producer or otherwise involved in the creation of cool stuff online then you need to come along to Content Creation Collective: Secrets behind social content on 26th September aboard the HMS President (1918), in association with Social Media Week.
When Facebook unveiled Open Graph and made it possible for apps to automatically share what you’re listening to, watching or reading, it divided opinion. “Frictionless sharing” is a great way to discover new stuff from friends but some think it’s Too Much Information. Come along and join the debate...
Are you unsure which combination of Pins, Tweets and Likes will give your small business a bang for its buck? It’s a conundrum that’s facing many owners as they fight to juggle the time spent between marketing their business and actually running it.
Are you unsure which combination of Pins, Tweets and Likes will give your small business a bang for its buck? Register today, come along and don’t forget to come along with your questions, thoughts and challenges. Our panel is waiting to help you navigate the right mix of social ingredients.
Hundreds of graduates, jobs seekers and experienced workers looking for that next challenge will be flocking to the Careers Day to meet the likes of Nokia, Financial Times, Imagination, Tempero, News International and more, so don't miss out. REGISTER NOW - it's free!
Social Media Week London generated so much coverage that it’s taken us a little while to pull together all the information. This review brings together slides, pictures and coverage from Apps Go Social, sponsored by Nokia and GlobalWebIndex.
The apps market is going from strength to strength, with brands dominating the space, the next generation of apps are increasingly becoming more social integrating; checkin’s, likes and recommendation engines to add extra value to the user, any time any where.
The event looked at the trends in mobile apps, with a spot of forecasting at the connecting point of social, local and mobile and how brands are making the most of the new technology to increase their customer base and interaction with their content.
Social Media Week London generated so much coverage that it’s taken us a little while to pull together all the information. Our first review brings together the video, slides, pictures and coverage from The Future of Social Search hosted by i-Spy Marketing.
The event investigated how Search and Social fit together, influence one another and how Facebook Advertising will be the next big thing.
Facebook offers an opportunity to deliver highly tailored and targeted brand and direct response campaigns to audiences of any scale, from a single town all the way up to global communities. CPC and CPM are typically very low, and the micro-targeting against demographics is very effective at acquiring new customers. This complements typical search-based campaigns, which often target existing customers.
Video
The Future of Social Search, hosted by i-Spy Marketing in partnership with MS Advertising took place on Thursday 10th Feb 2011 at Microsoft’s Offices in London. The speakers included:
- Orla Malone, Sales Associate UK & Ireland, Facebook
- Jim Brigden, CEO, ISpy Marketing
- Amy Clarke, E-Commerce Manager, Radisson Edwardian Hotels
- Colm Bracken, Group Search Manager and Microsoft Advertising
- Dave Coplin, Director of Search, Microsoft Advertising & Bing
Reportage
- The Future of Social Search – Social Media Week London 2011 by Reggie James
- Social signals and search: Bing and Microsoft Advertising at London Social Media Week by Bing’s UK Community Team
and amongst the many tweets, here’s a select few:
Speaker’s Presentations
Pictures
Photo (c) MS Advertising.
