SMW London Round-up: Apps Go Social, sponsored by Nokia and GlobalWebIndex

Apps Go Social SMWLDN

Social Media Week London generated so much coverage that it's taken us a little while to pull together all the information. This review brings together slides, pictures and coverage from Apps Go Social, sponsored by Nokia and GlobalWebIndex.

The apps market is going from strength to strength, with brands dominating the space, the next generation of apps are increasingly becoming more social integrating; checkin's, likes and recommendation engines to add extra value to the user, any time any where.

The event looked at the trends in mobile apps, with a spot of forecasting at the connecting point of social, local and mobile and how brands are making the most of the new technology to increase their customer base and interaction with their content.

Nokia Logo Apps Go Social, sponsored by Nokia and GlobalWebIndex took place on Monday 7th February 2011 at The Guardian's  Offices in Kings Cross, London.

GlobalWebIndex Logo

Pre-panel presentations by:

  • David Weiner, Digital Media Manager, PepsiCo
  • Tom Smith, CEO, GlobalWebIndex

The speakers included:

  • Simon Callan, Apps & Partnerships, Nokia
  • Tom Smith, CEO, GlobalWebIndex
  • Ed Lea, CTO, Grapple Mobile
  • Chaired by: Tim Green, Editor, Mobile Entertainment


and amongst the many tweets, here's a select few:

Ruth Haffenden - Apps Go Social Tweet

Bluepost Digital Apps Go Social Tweet

Speaker's Presentations


Photo (c) RaveSMW1.