SMW London Round-up: The Future of Social Search

Social Media Week 2011 #SMWLDN - Microsoft Advertising & iSpy

Social Media Week London generated so much coverage that it's taken us a little while to pull together all the information. Our first review brings together the video, slides, pictures and coverage from The Future of Social Search hosted by i-Spy Marketing.

The event investigated how Search and Social fit together, influence one another and how Facebook Advertising will be the next big thing.

Facebook offers an opportunity to deliver highly tailored and targeted brand and direct response campaigns to audiences of any scale, from a single town all the way up to global communities. CPC and CPM are typically very low, and the micro-targeting against demographics is very effective at acquiring new customers. This complements typical search-based campaigns, which often target existing customers.


i-spy Marketing & MS AdvertisingThe Future of Social Search, hosted by i-Spy Marketing in partnership with MS Advertising took place on Thursday 10th Feb 2011 at Microsoft's Offices in London. The speakers included:

  • Orla Malone, Sales Associate UK & Ireland, Facebook
  • Jim Brigden, CEO, ISpy Marketing
  • Amy Clarke, E-Commerce Manager, Radisson Edwardian Hotels
  • Colm Bracken, Group Search Manager and Microsoft Advertising
  • Dave Coplin, Director of Search, Microsoft Advertising & Bing


and amongst the many tweets, here's a select few:

Speaker's Presentations


Photo (c) MS Advertising.