Event Info
Description
The face of the search market is changing with Microsoft’s recent launch of Bing, a shift in the balance between paid-for and organic search, and new tools being developed to improve the performance of pay-per-click. This half-day session aims to bring you up to speed with all these change and show how they can work for you, as well as looking at what the future might hold for search.
To book your place or for further details, email nma [dot] live
centaur [dot] co [dot] uk or click here.
Chairman: Michael Nutley, editor-in-chief, New Media Age
09:00-09:30 Registration
09:30-10:15 Bing; Microsoft's latest bid to improve its position in search - Paul Stoddart,Microsoft UK Search Lead
10:15-11:00 New tools for search - Paul Mead, MD of VCCP Search
11:00-11:20 Coffee Break
11:20-12:00 Case Studies - Alex Hoye, CEO of Latitude
12:00-12:45 Panel discussion - The future of search - Paul Mead, MD of VCCP Search; Alex Hoye, CEO of Latitude; Dominic Allon, agency leader, Google; Mel Carson, adCenter Community Manager Europe, Microsoft Advertising
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