Econsultancy Online Marketing Masterclasses 2009
Event Info
Description
Overview In just one day, learn about best practice online marketing across the customer acquisition, conversion and retention cycle. Hear from expert practitioners about what's available as part of your online marketing toolbox, what works best, and how to measure and optimise performance.
We will be answering the following fundamental questions:
- How do you use online marketing approaches to get the right potential customers to your site?
- Once there, how do you get them to do what you want them to?
- And once they're customers how do you retain them and grow their value to you?
- How do you measure and optimise the success of your online marketing activities?
Programme
08:45 – 09:15
Registration and Coffee
09:15 – 09:30
Introduction: Ashley Friedlein, CEO, Econsultancy and Ian Dowds, VP, Specific Media
09:30 – 10:00
ACQUIRE 1: Social media, viral marketing, creativity...
Andy Hobsbawm and James Alexander, Founders, Green Thing
10:00 – 10:30
ACQUIRE 2 : Search Engine Optimisation (SEO)
Julian Sambles, Head of Audience Development, Telegraph Media Group
10:30 – 11:00
ACQUIRE 3: Display advertising and multi-channel marketing
Nicola Staines, Head of Online Channel Insight, O2 (Telefonica)
11:00 – 11:30
Tea / Coffee
11:30 – 12:00
ACQUIRE: Panel Q&A
Charlotte Robertson, Vice President - Global & Digital Marketing, EMI Music
12:00 – 12:30
CONVERT 1 : Optimising site conversion - the best tools and techniques
Craig Sullivan, Group eBusiness Customer Experience Manager, Belron® International (Autoglass etc.)
12:30 – 13:00
CONVERT 2: Onsite merchandising for increasing conversion and average order value
Markus Schilling, Head of E-business, Neckermann.de
13:00 – 14:00
Lunch
14:00 – 14:30
CONVERT 3: Increasing conversion rates - tips on what works best
Louise Mullock, Head of Online Sales and Marketing, BSkyB / Sky.com
14:30 – 15:00
CONVERT: Panel Q&A
Jonathan Williams, Director of E-marketing, Trader Media Group (Autotrader etc.)
15:00 – 15:30
RETAIN & GROW 1: Online community and services to engage stakeholders, foster user advocacy and loyalty
Katie Smith, Head of Digital Media, Macmillan Cancer Support
15:30 – 16:00
Tea / Coffee
16:00 – 16:30
RETAIN & GROW 2: Customer service in the age of social media
Guy Stephens, Customer Knowledge Manager, Carphone Warehouse
16:30 – 17:00
RETAIN & GROW 3: Social media for marketing and monetisation
Kerry Bridge, Digital Media Communications Lead, Dell EMEA
17:00 – 17:30
RETAIN & GROW: Panel Q & A
Lawrence Merritt, Commercial Director, Photobox
17:30
Close: Ashley Friedlein, CEO, Econsultancy
17:30 – 19:00
Drinks Reception & Networking (optional)
