Social Media: Teenage of the Species
In a very literal sense teenagers are different, aside from hormones their pre-frontal lobes are still forming. Studies indicate that social may actually be altering the physical make-up of the brain. What impact is this having on behaviour? On relationships? And what impact will this have on brands, their marketers and the relationship with the generation of social media natives?
Filmed by Kinura
11am - Doors open
11.15am - Session starts
- Chair introduction
- Panel discussion
12:30pm - Sesson wrap-up
12.45pm - Close
Barbie founded Family Kids and Youth nine years ago. An international youth researcher for over 25 years, she was formerly Director of the Family division of GfK NOP. A BACP trained child psychotherapist, she has worked with young offenders, and in schools in Tower Hamlets. She has conducted many studies that have been published, both for government agencies and stakeholders. Currently Family Kids and Youth is working on several studies that are looking at children’s interaction with social media. She is LEA Governor of a Primary School, and sits on the BBC Children’s Editorial Advisory Board.
New 'social currency', teenagers the biggest audience, cabinet office are using blue dots for their national citizen service program for teenagers, major partnership with teenage cancer trust. Good audience fit, shows how you can create something new on social, partnerships with music industry interesting too.
Communications Manager, Nokia
In the past two years and a half years Mark Hindle has played an instrumental role in Nokia’s UK social activity. From launching the brands UK social media presences in 2009, to driving some of the companies most ground breaking projects like 'The Conspiracy For Good' - an immersive gaming experience written by Tim Kring, and the recent Lumia Live, featuring deadmau5 playing to stunning 4D projections covering Londons 120m tall Millbank Tower.
Chair: Maurice Wheeler
Planning Director and Founder, Doco
As Founder and Strategic Planning Director at Doco, Maurice has developed audience led strategies that have solved problems such as; how do you get more families playing Xbox; How do you get more kids engaging with Premiership football clubs; how do you create advocates for kids TV classic - Blue Peter and how can Disney use social media to sell more DVD's.