July 2012

Five Things We Learnt at Facebook Marketing Bootcamp (17th July)

FB Bootcamp

This Tuesday (17th July) we held our second Facebook Marketing Bootcamp at We Are What We Do in London. With Facebook trainer, Tania Jackson of Red Idea on hand, the day-long workshop aims to provide a hands-on and more personalised approach where attendees can learn what they can do to improve their techniques and strategies and how to do it.

We thought we'd share just a few things we learnt from Tuesday's Bootcamp.

// more

19 July 2012 by Lauren Cotton

Share your ideas at #smwldn 2012 Brainstorm Session, Thurs 26th July

smwldn brainstorm

To kick start Social Media Week London September 2012 in the most inclusive, collaborative and 'social' way possible, we're sending out an open invite to join us for a Brainstorming Session on Thursday 26th July 2012.

SMWLDN Sept 2012 Brainstorm Session

The aim of the evening is to generate ideas and hopefully help create some inspiration for your SMW involvement. We'll be discussing themes, hubs, topics and events - so get your thinking caps on and come and join in the madness! Make sure you RSVP so we can ensure there are enough chairs for bums & nibblies.

// more

16 July 2012 by Lauren Macready

[Infographic] The Evolution of the Web

evolution of the web

Whilst everyone's aware that the web is an ever-growing mass of interlinked pages & apps with interactive content, videos, photos and more, most people don't think so much about the web technologies and browsers that support everything and make it all possible.

The rather pretty image above is a fantastic visualisation representing the interaction between web technologies and browsers - which bring to life the many powerful web apps used daily.

// more

16 July 2012 by Lauren Cotton

The World's First Internet Cat Video Film Festival

OMG Cat

It was bound to happen at some point...the Online Internet Cat video craze is moving Offline with the launch of the world's first Internet Cat Video Film Festival.

Internet cat vidoes have entertained and amused us for a while now. Traditionally spread virally via email or social networks, most viewers watch the short video clips of feline tomfoolery alone...until now.

Walker Open Field have annouced that on 30th August, they'll be holding the first Internet Cat Video Film Festival, for free, projecting the best clips for everyone to openly LOL and 'awwww' together.

Celebrating this move (and being the resident Chinwag cat-lady), there's some of our favourite cat-clips below:

// more

13 July 2012 by Lauren Cotton

Fancy Yourself as an Olympic Reporter? Apply to be a #CitizenCurator & Share your Experiences

citizencurators

University of Westminster and Museum of London are on the hunt for 12 #citizencurators to record life in London during the Games.

As everyone knows, the great moments of the Olympics will be photographed & written about, with opinions of organisors, commentators and celebrities in the media - but what about the experience of the humble London resident?

That's where the #citizencurators come in! #Citizencurators is a research project developed by the University of Westminster for the Museum of London that explores what it is like to live in London during the Olympic fortnight (July 27 – August 12).

// more

12 July 2012 by Lauren Cotton

[Infographic] Facebook Timeline for Pages - Perfect Your Image Sizes

Facebook's timeline has been in effect for pages for a few months after changing on 30th March earlier this year. Anyone who's used it knows it can be a little tricky at times to make things, particularly images, the correct size to look good on their page.

The tabsite.com revealed this super helpful infographic earlier this year to help with exactly that problem, indicating exactly the dimensions you need. With our Facebook Marketing Bootcamp and Conference (17th / 18th July) coming up next week, what better time to refresh your page and brush up on your skills?!

The below infographic covers profile photos, cover photos, custom tab photos / logos, shared photo, highlighted photo and custom tab page.

// more

12 July 2012 by Lauren Cotton

Speaker Q&A with Nils Mork-Ulnes, Head of Analytics at Beyond

BYND Facebook

The Facebook Marketing Conference (Weds 18th Jul) is only a week away and to give you a sneak peek into some of the insight that'll be shared, we've managed to grab a few minutes with some of the speakers.

Up first is Nils Mork-Ulnes, Head of Analytics at Beyond.

// more

12 July 2012 by Lauren Cotton

Facebook Marketing Conference: Facebook Keynote & Full Agenda Announced

like dislike

What better way to begin our Facebook Marketing Conference next week (Weds 18th July) than with Facebook themselves?!

After some essential tea & coffee and a short welcome, we'll kick things off with a keynote from Andy Pang, Measurement Solutions Group Lead from Facebook.

You'll then get to hear about BBC Worldwide, Cadbury Dairy Milk / Kraft Foods, Yorkshire Tea, Manchester City FC, TBG Digital, Beyond, Markettiers4DC, Edelman, GlobalWebIndex and more! The full programme is below...

// more

11 July 2012 by Lauren Cotton

Youth Marketing and Digital: 6 New Stats That May Impact Your Plans

chinwag psych 9th may header

youth insight report

At the recent Youth Marketing Strategy summit in London (Chinwag was a media partner - thanks Chinwag) I previewed some interesting new findings from our newly-published Youth Insight Report. These findings were based on research in April and May looking at the aspirations, attitudes and habits of UK 16-24s. We received around 1,700 responses to our survey.

These insights were broad, so here for the benefit of digital-biased marketers I've pulled out six fresh stats that relate only to digital...

// more

10 July 2012 by Luke Mitchell

Social Media and Behaviour Change: Applying Theory

chinwag psych 9th may header

smbbb

Understanding why people behave the way they do, and designing interventions and communications to elicit new, more positive behaviours is an established discipline - but using social media as part of the mix is relatively new.

I’m convinced it has the potential to be hugely effective, because our behaviour is often defined by our interpersonal relationships and our perception of social norms - both things that are an inherent part of the social web.

From a research perspective, the massive volume of personal and conversation data we publish to the web everyday also gives us a gold mine of information that can help us understand individual’s online behaviours and attitudes - more quickly and at a lower cost than traditional research methods.

// more

9 July 2012 by Chinwag Team