November 2012

Looking to Set Up in NYC? Take the H.E.L.M

lower manhattan

The history of New York City is interwoven with the growth and development of Lower Manhattan. Here, merchants landed from abroad bringing with them wares to spur a new economy. Here, traders gathered beneath a cherry tree to swap goods – actions that would lead to the establishment of a stock market.

More recently, $30 billion in infrastructure investment has attracted a new type of merchant – one that harnesses intellectual capital and creative ingenuity – and has brought thousands of new residents and businesses to Lower Manhattan.

To encourage growth, Take the HELM is looking to award four $250,000 cash grants to the following types of companies:

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A Snip Above The Rest - Programme Announced for Enterprising Fashion (14 Nov)

fashion

Taking place next week, Enterprising Fashion will bring together experienced entrepreneurs, recent startups and individuals eager to join the fashion industry.

Covering everything from data-driven fashion to 3D printing, fast fashion and sustainable brands, you'll hear from industry leaders and there'll also be a chance to pool knowledge in a collaborative 'ideas exchange' session.

The full programme has just been announced, get ready for a busy and insightful day...

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Pioneers of Digital: TED Talk’s June Cohen on the Early Days of Online Video

TED

Pioneers of Digital is a new book that tells the success stories behind people who have done amazing things on the web.

In the year or so it took us to write it, we interviewed twenty of the brightest minds in advertising, marketing, search and social media, documenting their career journeys (warts and all) and extracting these Pioneers’ reflections on their achievements, often for the very first time.

In this excerpt, June Cohen from TED reminisces about her early career at Stanford and Hotwired giving a fascinating account of the invaluable experience that end up leading to her help launch TED Talks on a myriad of digital devices and online platforms.

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Apply for a £2,000 Scholarship to Learn User Acquisition Marketing at General Assembly London

ua ga

You have a great product...now how do you get people to use it? Make your users work for you.

In GA London's intensive eight-week course, you'll learn strategies for quantifying the effectiveness of your marketing campaigns, giving you valuable insight into what you can gain from your audience.

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Digital Marketing Lessons from the US Election

US election

Not many people know this, but for twelve months in the early 90s, I was Neil Kinnock.

I was working as a copywriter for an agency that held the Labour Party account and it was my job to write all the long direct mail fundraising appeals on behalf of Mr Kinnock.

Our strategy was to build up the supporter base during the run up to the election and then send an unprecedented four mailings during the three weeks or so of run up to the election itself.

And actually, if I say it myself, the fundraising bit was fairly successful… the other bits of the campaign not so much.

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Not So Square: Our Eyes Adapt To Reading From Screens

(147/365) Square eyes

Good news fellow screen addicts, turns out those endless hours spent in front of the desktop, laptop, tablet and smartphone aren't likely to wreck your eyesite, as long as we don't start too young.

According to Professor Harrison Weisinger, Chair in Optometry at Australia's Deakin University, writing in the Epoch Times:

"Once we reach the age of ten years or so, it is practically impossible to injure the eyes by looking at something–the exception, of course, being staring at the Sun or similarly bright objects. Earlier in life, what we look at–or rather, how clearly we see–can affect our vision because the neural pathways between the eye and brain are still developing."

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The Kids are Alright: 10-Year-Old Takeover with Grip Limited

grip ltd

Bringing a whole new meaning to the phrase "a child could do that", Canadian ad agency, Grip Limited, celebrated their 10th birthday by putting 10-year-olds in charge for the day, working for real clients.

The results weren't too far off the normal day-to-day ad agency life - naps, games, junk food, creative ideas...and they made some actual ads too.

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Wisdom Wanted: Guest Blog on Chinwag

chinwag psych 9th may header

blogging

Ever fancied sharing your opinion on issues affecting the digital industry? Or writing about your experiences setting up overseas? Maybe you've done some research you'd like to share?

Well now is your chance, Chinwag are looking for guestbloggers - it's a brilliant opportunity to tell your company's story, share your experiences and knowledge and talk about what you're passionate about.

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New Speakers & Venue Announced for Enterprising Fashion (14 Nov) & Music (16 Nov)

kensington roof gardens

Our two events, focusing on the creative industries and taking place as part of Global Entrepreneurship Week and Internet Week Europe are just around the corner!

Join us for free at Enterpising Fashion (Weds 14 Nov) and Enterprising Music (Fri 16 Nov) - we've got a super venue lined up as well as some brilliant speakers ready to share their knowledge with you.

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