Highlights which got us all going a-Twitter #SMWLDN

With over 180 events in London alone last week and over 15,000 registrations not including the people enjoying all the action on Livestream, it was a serious hit!

Don't forget that eleven other cites were simultaneously taking part in Social Media Week 2012, although London being our amazing city made the most noise on Twitter throughout the week according to Brandwatch with 29% of the global buzz and over 50000+ Tweets, with New York close behind.

Day One

On Monday causing a stir was Twitter, the Butterfly effect and the future of Journalism with Andrew Walker, founder of Tweetminster; Paul Lewis, Special Projects Editor at the Guardian; Anna Doble, Senior Online Producer at Channel4 News; Steve Butterworth, founder of Flumes Media Limited; and Titia Ketelaar, UK correspondent at NRC Handelsblad. Paul Sawers from The Next Web brings you all the highlights.

 We also had the official VIP launch party kindly hosted by SNR Denton in their London office with a stunning view of the City of London. Check out the interview with Daphne Chui, also known as #CanManSG at the party.

Day Two

Tuesday was a day to celebrate or not, with Saint Valentine getting hot with social at Sex, Love & Social Media with the hilarious Kate Matlock, a digital strategist at Ketchum Pleon; Emily Dubberley Freelance author, journalist and marketeer, chaired by Mel Kirk Head of Blogger Engagement, at Jam, who was armed with pink cupcakes.

The Ogilvy Keynote: The Insidious Plot to Socialise The Enterprise and The Global Keynote with leading legal expert Mark Stephens CBE, Freedom of Tweet: Censorship, Governments, Marketers & The Law interviewed by Kathryn Corrick. Check out the extras with Mark Stephens CBE. The Next Web also bring their take on the Global Keynote.

Day Three   

Wednesday kicked off with Socialising TV at Channel 4 which looked at how Channel4 are keeping ahead of the game. Read all about event from one of our fab Ravensbourne Media Volunteers.

The fight for Attention was also on with Me! Me! Me! The Battle for Attention: Brands, Publishers and Social Media with Dom Dwight, Conversation Manager, Yorkshire Tea; Tom Messett, Global Editor in Chief – Social Media, Nokia; Leo Ryan, 360 Influence Strategy Director, Ogilvy Public Relations Worldwide, charied by Tim Bradshaw, Digital Media Correspondent, Financial Times.

Yorkshire Tea's very own Little Urn was also serving a proper Yorkshire brew outside this year's London Hub, The Design Council. Social Media: Teenage of the Species  got London tweeting with Dr Barbie Clarke, Manging Director, Family Kids and Youth; Mark Hindle, Communications Manager, Nokia; Chris Ward, CEO Blur Dot World, chaired by Maurice Wheeler, Planning Director and Founder, Doco.

Sweet Retweets, with lots of practical interactive sessions also recieved some mass love on the Twitter.

In the evening The First ever Unruly Social Video Film Festival went live at Rich Mix in London's East End. Find out more about the exclusive event on the Unruly blog.

Day Four

With nearly 50 events, it was the busiest day of the week. A full day session was had at the Arts Theatre with Making Social Part of Your DNA. The Future of Sharing supported by Nokia which launched some exciting research, covered with a slick infographic here on Mashable.

The Psychology of Online Influence #SMWpsychology had presentations from Nathalie Nahai, The Web Psychologist and David Stillwell, Cambridge Personality Research. It recieved the highest number of views on Livestream with over 500 views and trended on Twitter in London!

After lunch [email protected] wowed us with the latest thinking on social media and our wider social worlds from academics and advertisers, with Professor of Evolutionary Anthropology at Oxford University, Robin Dunbar leading, the only man with a number named after him! #SMWGoogle trended in London on Twitter. Sweets were also enjoyed in the Google + sweet shop!

The BBC talked Social Media and The Olympics hosted by BBC's Director of London 2012, Roger Mosey with three Olympic Champions and Lewis Wiltshire, BBC’s Digital Olympics Editor & Social Media Editor. Watch Social Media, the Olympics & BBC - Preparing for London 2012 here.

The evening finished with lashings of red wine at the official closing party at The Penthouse and the launch of the Official Social Media Week Awards.

The lovely guys over at Newspepper have pulled together a great video of the Closing Party, check it out:

Day Five

The last day of the week, all built on this year's theme Empowering Change Through Collaboartion saw the much talked about The Story at The Conway Hall and Inside The Firewall: The Social Business Revolution supported by Nokia with Adrian Cockle, Head of Online, WWF UK; Euan Semple, Leading Consultant on Social Business; Anirban Saha, Global Head of Social Innovation and Intelligence, Nokia; Simon Morris, Director of EMEA Marketing, Adobe, Chaired by Will McInnes Managing Director, Nixon McInnes.

A special thank you to Ravensborne University for their pictures. You can see all the pictures here on Chinwag's Flickr

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