November 1999

UKNM Roundup: 26-11-1999

Big bang or little whimper?
UK-Netmarketing Weekly Round-up - November 26, 1999

The recent spate of launches and harsh criticism that these have received from list subscribers, I asked whether it was better for a brand to launch with a massive wave of publicity, or to launch quietly, test their product and grow gradually. C. Locke replied, "There seems to be a cultural divide between the desires of marketing teams and the potential of the technical teams... All of the recent disasters were caused by internal rather than external factors."

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26 November 1999 by Sam Michel

UKNM Roundup: 19-11-1999

Using credit cards online: fraud or fantastic?
UK-Netmarketing Weekly Round-up - November 19, 1999

The use of credit cards online and whether or not they're secure came under the spotlight this week. Prompted by a vote: "Does using your credit card online make you nervous?" - Naaah, it's safe enough (84.8%) Yes, it gives me the willies (15.2%) - a flurry of emails examined how to protect a business from credit card fraud and whether the perception matched the reality.

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19 November 1999 by Sam Michel

UKNM Roundup: 12-11-1999

Is this getting boo-ring yet?
UK-Netmarketing Weekly Round-up - November 12, 1999

The boo.com saga continues, although as time goes on the UK-Netmarketing crowd are finding more and more bizarre things including the following posted by L. Rickler from the code on one of their pages: "// first up insert the evil ad tracking shite, var evilAdTracker=(location.protocol". Perhaps this is their way of making their code as "street" as their merchandise?

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12 November 1999 by Sam Michel

UKNM Roundup: 05-11-1999

Is Miss Boo a Boo Boo?
UK-Netmarketing Weekly Round-up - November 05, 1999

It�s been a long time coming and there�s been plenty of speculation on the list about boo.com�s imminent arrival. The launch and the enormous publicity and PR offensive that followed resulted in a plethora of emails about the highs and lows of the boo experience. Things started off well, with the first posting from T. May exclaiming, "...it does look damn sexy." Unfortunately, subsequent emails weren�t quite so positive.

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5 November 1999 by Sam Michel