June 2000

UKNM Roundup: 30-06-2000

Anti-agency feelings
UK-Netmarketing Weekly Round-up - June 30, 2000

The UK-Netmarketing list subscribers are an eclectic bunch, with a number of traditional and new media agency staff amongst its ranks. So, it's not surprising when the frequently re-visited traditional vs. new media agency crops up. The continual blurring of the lines between the traditional and the new media world and the movement of staff between companies also adds spice.

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29 June 2000 by Sam Michel

UKNM Roundup: 23-06-2000

Students: all work and no play?
UK-Netmarketing Weekly Round-up - June 23, 2000

Despite the recent rollercoaster ride for new media companies, the clamouring for good staff is still deafening. This was clearly demonstrated by the almost frenzied activity of recruitment consultants chasing ex-Boo.com staff in the days after the company�s collapse.

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22 June 2000 by Sam Michel

UKNM Roundup: 16-06-2000

Dotcom ads in the real-world
UK-Netmarketing Weekly Round-up - June 16, 2000

Back in the days when the latest 'cutting edge innovation' was getting pictures in the background on your website, there was much talk of how the web would kill off TV, radio, newspapers and any other form of 'old media'. There is a certain irony now that newspapers, billboards, TV and radio are chokka-block of dotcom ads. Perhaps the Euro 2000 induced rush of subscribers to the TV resulted in the plethora of postings on dotcom advertising this week.

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15 June 2000 by Sam Michel

MarketingMonitor: Butterkist Case Study

CASE STUDY: Butterkist Popcorn
12/6/00

Butterkist nets 34,000 competition entries and hefty brand exposure through clever contra.

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11 June 2000 by Sam Michel

UKNM Roundup: 09-06-2000

Inside dotcoms...
UK-Netmarketing Weekly Round-up - June 9, 2000

The BBC2 series, 'Inside Dotcoms' aired last week. For once a TV programme featuring dotcoms wasn't met with the usual hostility. The fact that the series actually looked behind the scenes rather than falling for tabloid guff, may have had something to do with it.

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8 June 2000 by Sam Michel

UKNM Roundup: 02-06-2000

The best tools for the job
UK-Netmarketing Weekly Round-up - June 2, 2000

The tussle between those who want graphical wizardry overriding concerns about the actual usability of a website tend to be ignited by pretty much any discussion of Flash.

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1 June 2000 by Sam Michel