April 2012

Google’s Latest Update has Implications for all Social Communications Online

social networks

Search has always been a part of the social communications mix, but with the emergence of Google+ and one of Google’s recent Panda updates we have seen an increase in the convergence of these digital worlds.

Many brands are looking to spread the risk of new updates from Google and associated implications and are rightly looking to spread their search strategy across as wide a mix of platforms as possible.

With the emergence of Google+, social media is ever more being considered as a result of the social signals that are being generated by gestures (likes, follows, shares etc) and content alike.

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30 April 2012 by Simon John

New Speakers & Programme Announced for Psychology of Online Influence - One Week left to get Tickets

brain activity

We're delighted to announce the latest additions to Chinwag Insight: Psychology of Online Insight Conference! Joining the lineup is: 

Craig Sullivan, Group eBusiness Manager, BelronCraig Sullivan 
Group eBusiness Manager at Belron (aka AutoGlass)
'Psychology: changing behaviour, increase conversions, cut costs'.
Craig is going to explain his love of studying customers and testing new products, services and page designs on 28M+ website visitors. Using  psychological principles, he'll explain how you can change consumer behaviour, increase conversion rates and lower running costs. 

Martin Talks, President, Digital, DraftfcbMartin Talks
President of Digital at Draftfcb
Martin will be talking about 'Why Emotion Drives Your Bottom Line'.

Stuart Battersby, ChatterboxMatt Purver, Chatterbox

Stuart Battersby and Matt Purver
Co-Founders of Chatterbox
Stuart and Matt will discuss  'Using conversational analysis to understand influence and interaction'.

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25 April 2012 by Lauren Macready

Ravensbourne2012 - a Degree Show promising to be like no other, 13th - 14th June

ravensbourne

The wonderful guys (and girls) at Ravensbourne have helped us during two Social Media Week London's, Feb 2011 and this February just past.

On the 13th & 14th June, Ravensbourne2012 will be opening its doors to industry and the public, to showcase London’s brightest new graduates. The two day festival, organised and designed by the student body, is a chance to see a collaborative showcase of graduate work, alongside other outstanding live events and installations. A graduate show like no other. And the invite is extended for you to attend.

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24 April 2012 by Lauren Cotton

Calling all Job Seekers: Registration for Chinwag's Careers Day is now OPEN

Turbo boost your career at Chinwag's Careers Day 2012.

Are you a grad looking for a step up into the digital world, or perhaps you are just looking for your next exciting challenge. Whatever the case, if you are a job seeker the Chinwag's Careers Day is where you need to be!

The Careers Day, taking place on Wednesday 23rd May, is part of the Digital Shoreditch Festival 2012 and is FREE to attend - it's the place to be if you are looking for that next role in digital. Registration is now open, so don't hang around & sign up now. 

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23 April 2012 by Francesca Heath

Compers killed the Competition

winners

Budding brands and those with gazillions of fans alike have one thing in common - a hunger to give things away.

When you're looking at a report suggesting that the start-up cost of client acquisition through AdWords or traditional marketing is nearly always higher than the initial purchase price of your product, it's extremely tempting to brainstorm your way down to the lowest form of marketing...the give-away. Let me argue that we must not and should not go there.

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23 April 2012 by Alex Sass

Deadline Extended for UKTI Multi-Sector Mission to China, led by Lord Green (May '12)

Beijing Skyline

The deadline for UKTI's high profile Trade Mission to China (taking place 28th May - 1st June 2012) has been extended to end of play, Wednesday 25th April.

The multi-sector mission, which will be led by Lord Green, Minister of State for Trade & Investment, is timed to coincide with the China International Fair for Trade in Services (CIFTIS) and will also include a "UK Day" Showcase with networking and bespoke b2b meetings, networking with Chinese government officials and more.

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20 April 2012 by Lauren Cotton

Win Tickets to DemandCon (28th May 2012)

demandcon

DemandCon, the conference dedicated to accelerating the sales and marketing funnel, comes to London on 28th May 2012. 

We're delighted the organisers have offered two lucky Chinwaggers the chance to win a free conference ticket worth £395.00 each.

Entering the competition could not be easier, simply follow the link below and fill in the form by Friday 18th May and a ticket could be yours.

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19 April 2012 by Lauren Cotton

[Press Release] Tickets Released for this year's Digital Shoreditch Festival

eldn

Digital Shoreditch Festival 2012 is thrilled to announce the release of tickets for this 2 week festival of digital creativity with an expected 10,000 attendance! It brings together renowned leaders in digital taking place in more than 200 sessions from 21st May – 1st June.

The aim of the festival is to facilitate the wide spectrum of individuals and companies to connect, collaborate, and exchange ideas through an extensive range of events and activities.

Each day of the festival will be themed, including Chinwag's Careers Day on May 23rd.

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19 April 2012 by Lauren Cotton

Win Tickets to Search Marketing Expo - SMX London (15th - 16th May)

SMX

This year's Search Marketing Expo - SMX London (15th - 16th May 2012) will be held at Chelsea Football Club and is being hosted by Chris Sherman and Danny Sullivan, the acknowledged industry thought leaders on search marketing. Joining the event will be Amit Singhal, head of Google's core ranking team, who'll be the opening keynote speaker.

We're delighted the organisers have offered two lucky Chinwaggers the chance to win a free conference ticket worth approx £890.00.

Entering the competition could not be easier, simply follow the link below, complete the form and a ticket could be yours. 

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18 April 2012 by Lauren Cotton

Careers Day @ Digital Shoreditch: Great Staff, Top Jobs - Get Involved

Come along and join us on Wednesday 23rd May for our Digital Careers Day, part of the Digital Shoreditch Festival 2012.

The day links leading employers to candidates seeking a career in the digital sector and gives HR professionals a unique opportunity to meet a large number of well-qualified candidates.

Job seekers will benefit from mentoring sessions, portfolio reviews and guidance offered by premier agencies, brands and start-ups. There will also be a networking lounge where recruiting companies and job seekers will be able to network, check emails, have a break and a chit chat.

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17 April 2012 by Lauren Cotton