April 2013

Chinwag Psych: Simon White Interview "When Behavioural Economics meets Marketing Models"

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Head Doctor

Got your ticket for the Chinwag Psych, May 9 event yet? If you don't want to miss out, you can grab yours here and get ready to find out about how machine learning, psychology and neuroscience can change the way you conduct business for the better.

One of our must-see speakers is Simon White, European Planning Chief at DraftFCB. 

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30 April 2013 by Chinwag Team

Win a Ticket to Affiliate Management Days London (15-16 May)

AM Days London

Affiliate Management Days London, 15-16th May, is the ultimate event for affiliate marketing strategy, management and operations.

AM Days London is a 2-day conference where you can gain valuable insight into what works and doesn’t work for affiliate programs from experts in online retail.

We have one ticket up for grabs for one of you lucky chinwaggers, the two day full conference pass is worth £890+VAT.

The competition closes May 10. Enter here.

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30 April 2013 by Fleur Fine Hosken

EyeQuant, Unruly & Draftcb: The latest ChinwagPsych speakers

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Blog Picture

The list is complete. We have all our speakers for Chinwag Psych and it’s looking great.

Tickets are still available for the conference. Get yours here now.

Find out more about the latest additions from EyeQuant, Draftcb and Unruly Media. 

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30 April 2013 by Chinwag Team

Chinwag Psych Interview: Nathalie Nahai, "Subliminal Success - The Psychology of Sales."

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Brain Operator

The Chinwag Psych conference is coming on May 9. Selected experts will be presenting talks on neuroscience, psychology and big data for business.

If you’re not sure why this event is for you, we have a Quick and Dirty Primer. The speakers are key, and they include Web Psychologist, Nathalie Nahai.

Nathalie recently published her book, Webs of Influence , a guide to discovering secret strategies that make us click.

Since its release she has been outlining why thoughtful design and marketing goes a long way.

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30 April 2013 by Chinwag Team

Chinwag Psych Interview: Karen Pine "Breaking the Habit - The Professional Perks of Behavioural Flexibility."

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Learning

Getting ready for the Chinwag Psych conference next month? On May 9, a you can find out how neuroscience, machine learning and psychology are good for business. 

One of the speakers sharing knowledge is Professor Karen Pine. She’s an author, a founding director of Do Something Different and holds the post of Professor of Developmental Psychology at the University of Hertfordshire, so she knows a thing or two about how to motivate teams in business.

The underlying message for Do Something Different is learning by doing. So how does this apply to business? We had a chat with Karen about how changing your ways can help you professionally as well as personally.

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29 April 2013 by Chinwag Team

Legal Blindspot: 35% of Social Media Workers Don't Know The Law

Social Media and the Law - Immediate Future

In a new research 'Social media litigation: How prepared is your business?' nearly 35% of respondents, most of whom work professionally in social media have little or no knowledge of the law.

Perhaps the most glaring legal hole is confidential data. Whilst 76% of companies worry about their secrets slipping out through social media, only 61% aren't confident that their sensitive information is protected on social media platforms.

Immediate Future who published the research have published an infographic with the key findings.

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29 April 2013 by Sam Michel

Chinwag Psych Interview: Benjamin Ellis, "Human Big Data - Using Behavioural Aggregates in Business"

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Brain works

The Chinwag Psych event is coming up fast - do you have your ticket? 

If you do, you’ll witness a compelling investigation inside the human mind, and how the results can be applied to business.

One of the speakers to catch is Benjamin Ellis. As the principle CEO of two businesses, Redcatco and SocialOptic, he has his eye on how people can work together better and which software can provide the insights on how that happens.

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26 April 2013 by Chinwag Team

A Content Marketing Manifesto

Content Marketing is a powerful tool, and it’s set to soar. 

At Byte9 we’ve developed seven steps to optimise your strategy.

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26 April 2013 by Angus Phillipson

Chinwag Psych - Reading Round-Up

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Bird Brain

The Chinwag Psych event is just around the corner. You can still get your ticket for May 9 if you are interested in learning about how psychology, machine learning and neuroscience might be helpful to your business.

If you are coming along, you can expect some great presentations from the line up of speakers who will be sharing their knowledge. So, what are you going to talk about in the coffee breaks?

We’ve been gathering a few news articles and further reading for you each week so that you will be right up to date about the topics involved. Consider it a conversational cheat sheet and a few interesting articles you might want to consider if you are not likely to be combing the web while you’re working on other things.

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26 April 2013 by Chinwag Team

Slow or Smartphone? The Stats Behind Streaming

Streaming

Despite huge growth in viewing video on mobile and tablets, many communications professionals are still slow on the uptake of streaming content to mobile as part of their communications plans.

At least that’s what we discovered at markettiers4dc with the results of our 2013 streaming survey. We found that 31% of respondents don’t expect to stream live video content via a mobile device this year. That’s in a market where smartphones now account for four in every five devices sold.

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26 April 2013 by Chinwag Team