September 2014

Ad:tech London Launches Marketing, Advertising and Media Startup Competition - Apply by 22 Sep

The great growling engine of change - technology. Alvin Toffler by Kate Ter Haar

Ad:tech London’s new competition is looking for a startup that’ll be “The Next Big Thing” in marketing, advertising and media.

Alongside the best startups from incubators Collider, The Bakery, Microsoft Ventures, Techstars, BBC Labs and Seedcamp, your startup has the chance to grab the final place to pitch to a panel of leading brand, agency and VC decision-makers.

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19 September 2014 by marc duke

Best of Both Worlds: Escape to the Country and a Digital Career?

Quality Cottages - Pembrokeshire Beach

As the Summer holidays draw to a close and mind turn to work, many people entertain the idea of working in some of the fabulous places they’ve visited on their travels.

Can you have it all? A beautiful landscape, a rural idyll and a cutting edge role in digital marketing?

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8 September 2014 by Chinwag Team

You Have 8 Seconds to Get My Attention, Go!

attention seeking by Jonny Hughes - https://www.flickr.com/photos/jonny2love/4500480251

The average attention span is now just 8 seconds.

A study by the National Centre for Biotechnology Information, U.S. National Library of Medicine shows the average attention span is down from 12 seconds 10 years ago to just eight seconds today.

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5 September 2014 by Ameet Chandarana

How Building a Responsive Website Increased Conversion on Mobile by 85%

Even Elmo has a mobile phone by Ed Yourdon https://www.flickr.com/photos/yourdon/8452375025

Every client I work with in the ecommerce business is taking the mobile experience seriously. One client, personalised card retailer, TheDogsDoodahs.com, has seen mobile usage almost double over the last year.

To meet this demand they launched a new, fully responsive mobile site. It was worth the effort, in the soft launch phase, mobile conversion rates on the site improved by 85%.

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4 September 2014 by Alex Sass

A New Weapon for Combating Fraud: Gender Equality

Fraud Words and little man 2 by Mark Mathosian https://www.flickr.com/photos/markgregory/5412600537

Fraud is a very real consideration for businesses large and small across the UK, but new research shows gender equality in the boardroom might help fight its spread.

There are a seemingly limitless number of potential threats which prey on the smallest oversight or hint of corporate complacency, resulting in losses for the UK economy of over £85bn in the last year alone.

Fraud is in a constant state of evolution; for every scam identified, a new one is born which exploits a new weakness entirely.

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3 September 2014 by Isabella Ramos

Google+ is Alive. Just Remember It’s a Social Layer, Not a Social Network.

Seven Layer Jello by Ron Paul - https://www.flickr.com/photos/ralan808/11300490173

There has been a been a lot of chatter on various social networks, okay on Twitter, that Google are pulling of out of the Social Networking business, and closing Google+.

We love Google+ and in our social business workshops we talk about the benefits, especially the Google Authorships combined with Google+'s apparent effect on search and SEO.

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1 September 2014 by Jason Burrows