May 2015

Calling Makers: Digital Mission to Maker Faire Shenzhen Applications Open 17-23 June

Maker Faire Shenzhen - 19-21 June 2015

We're delighted to announce the Digital Mission to Maker Faire Shenzhen is open for applications. Designed specifically to support the UK's maker movement, the trip features a UK pavilion designed by car-makers MINI as part of their Modern British Roadshow and a specially designed programme for makers.

Designed for the UK's leading Makers - creative technologists and entrepreneurs - the mission combines a high-profile presence at the Maker Faire with visits to local hardware accelerators, manufacturers and local experts. It's a unique chance for insight into the Chinese market covering manufacturing, distribution, market entry and more.

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28 May 2015 by Chinwag Team

The Thing About the Influencers: All Is Not What It Seems

chinwag psych 9th may header

Stephen Fry - Dog Wow - Mat Morrisson

Veteran marketing strategist, Mat Morrison (aka @mediaczar) and self-described "World's Oldest Living Social Media Guru unpacked what 'influencer' means for marketing campaigns in his recent Digital Shoreditch presentation. Here he investigates just how influential is Stephen Fry and a lot more...

These are the slides and the (highly idealised, improved and much more eloquent) script that went with them at my lightning talk today at Digital Shoreditch. In reality, there’s a lot more thought and attention in this post than there was in the talk.

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26 May 2015 by Chinwag Team

The Problem with Google: The Squeezed Middle (Account Manager)

Troubleshooting the Phone System by Solarbotics - https://www.flickr.com/photos/solarbotics/6668090277/

<tl;dr> Google Adwords is a fantastic tool for the S of the SMEs and the giants of paid search advertising, but medium-sized companies are increasingly squeezed of precious access to account management and inside info. </tl;dr>

I can only vaguely remember a world without Google. Being in my late thirties, my career and I grew up in an age where everything digital was evolving. I saw and took part in the birth of social media and I incubated, in my own way, the launch (and occasional failure) of early ‘dotcoms’.

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13 May 2015 by Alex Sass