Sam Michel's blog

December. 11, 2001 Vol. II, Issue 6
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1) Intro: MarketingSherpa is now MarketingMonitor

2) News: Can the Spam and E-book news

3) Case Study: Lloyds TSB/Freeserve Campaign

4) Info: About the publisher

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INTRO
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CASE STUDY: Lloyds TSB
11/12/01

Banking on Research

Introduction
Despite taking longer than expected, the concept of banking online is not just something your Scandinavian friends can boast about - nowadays, you can watch your overdraft figure spin like Michael Schumacher's speedometer from the comfort of the UK internet. But a side effect of the recent online banking boom is that there's even more competition than ever with the likes of Egg, Smile and Cahoot providing online-only alternatives to the big brands.

CASE STUDY: Refresh SMS
28/8/01

How An Experiment Became A Successful Business

Introduction

Nrly 1bn msgs snt each mnth. [OK, that's enough SMS-speak, we have whole words to play with here -Ed.] One group in particular have taken to SMS like ducks to water- school children. Nearly 50% of children in the 7-16 year old bracket now own a mobile phone and they each send an average 2.5 messages each day.

August. 28, 2001 Vol. II, Issue 6
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July. 27, 2001 Vol. II, Issue 5
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Free subscriptions at: http://www.chinwag.com

1) Intro

2) News: Broadsheet content charges

3) Report: Can Publishers Survive The Online Advertising Shake Out?

4) Info: About the publisher

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CASE STUDY: Britannica
10/7/01

Over 50 Sites Run Encyclopaedia Britannica Competition

July. 10, 2001 Vol. II, Issue 3
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1) Intro

2) News: Just for a change... GOOD news stories

3) Case Study: 50+ Websites Run Encyclopaedia Britannica Competition

4) Info: About the publisher

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A New Ad Platform
UK-Netmarketing Weekly Round-up - July 06, 2001

Viral Marketing: 6 Point Plan
UK-Netmarketing Weekly Round-up - June 29, 2001

CASE STUDY: Hoovers
26/6/01

Straight talking game gets the message across for key business information site.

June. 26, 2001 Vol. II, Issue 4
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1) Intro

2) News: Ad rates get a makeover and gold makes a comeback

3) Case Study: Hoovers talks down jargon and builds up traffic

4) Info: About the publisher

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Do's & Don'ts of Email Marketing
UK-Netmarketing Weekly Round-up - June 22, 2001

June. 26, 2001 Vol. II, Issue 4
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When Is An Opt-in Not An Opt-In?
UK-Netmarketing Weekly Round-up - June 15, 2001

The word on the street is 'permission marketing'. Pretty much any conference seminar, networking event or overheard conversation will include the phrase. But what constitutes permission? Paper-based direct marketing often asks respondents to tick a box not to receive future promotions (opt-out), whilst most online marketers suggest an opposite policy (opt-in).

June. 11, 2001 Vol. II, Issue 3
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1) Intro

2) News: Tiscali Tumbles and Fox Apes Spielberg

3) Case Study: Butterkist Popcorn�s clever contra

4) Info: About the publisher

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INTRO
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~~~~~~~~ Are You Missing a Marketing Opportunity? ~~~~~~