Google has been working to increase the frequency of its indexing, so how does this affect your SEO?
We have seen Google indexing blog posts in under two hours over recent weeks which is fantastic news for fresh content like this. However, one of the cornerstones of the natural search algorithim has always been links to the page.
The speed of indexing causes a slight discord between the speed of content indexing and identifying links. With new pages being indexed, there is not always time to include back links, so we are starting to see Google weight post recency higher than back links.
So sites need to think about increasing the frequency of fresh content which lends itself to blogging or microblogging techinques. This does not mean every site has to become a blog, but by harnessing fresh relevant content through blogs (or microblogging), with relevant fixed content on the site, sites can look to achieve the best of both worlds for greater search visibility and returns.
16 January 2008 by Jamie Riddell
Jamie is a regular writer and commentator in the UK trade press. You can see a list of all his articles here. One of the most experienced and innovative digital media strategists in the UK, jamie runs Digital Tomorrow Today an over the horizon digital consultancy.
Jamie is a regular writer and commentator in the UK trade press. You can see a list of all his articles here. One of the most experienced and innovative digital media strategists in the UK, jamie runs Digital Tomorrow Today an over the horizon digital consultancy.
Bloggers
- Alex Chapman (8)
- Alex Gillett (1)
- Benjamin Ellis (17)
- Benn Achilleas (7)
- Bex Clarke (5)
- Bootlaw (1)
- Borz Farahani (1)
- Chinwag News (100)
- Chinwag Team (31)
- Ciaran (1)
- Colin O'Malley (1)
- Danielle Dalkie (4)
- Danny Bluestone (2)
- Dave Williams (1)
- David Rowden (1)
- Deirdre Molloy (16)
- Diana Gray (1)
- Diana Yeboah (3)
- Dominic Campbell (1)
- Emily Fisher (5)
- Fiona Du Vivier (1)
- Francesca Heath (33)
- Graeme Harvey (1)
- Guy Rigby (1)
- Jamie Riddell (12)
- John Horsley (5)
- Jonathan Wardle (1)
- Julia Eilon (2)
- Julian Ranger (1)
- Lauren Cotton (98)
- Lauren Macready (1)
- Luke Walker (1)
- Mellissa Norman (2)
- Nicky Swain (6)
- Nikki Barton (5)
- Phil Haslehurst (1)
- Richard Woods (4)
- Sam Michel (339)
- Sam Turner (1)
- Sarbjit Bakhshi (2)
- Scott Allison (1)
- Scott Meyer (2)
- Shannon Lee (2)
- Sherrod Dine (1)
- Simon Caine (15)
- Suzanne Morrow (51)
- Tim Ash (1)
- Tim Butler (1)
Archive
- February 2012 (10)
- January 2012 (13)
- December 2011 (10)
- November 2011 (17)
- October 2011 (26)
- September 2011 (25)
Chinwag on Twitter
Chinwag Newsletter
Updated Chinwag Profiles
- A - Mojo Solutions
- Megan Elliott - X|Media|Lab
- Katie Butler - Central
- Michael Theodoulou - The People Foundry
- Tuomas Hietanen -


Comments
Post new comment