SMW REWIND: Social CRM - A Practical Look [video]
Hosted at Hub Westminster on Wednesday, 26 September 2012, the SMW session Social CRM- A Practical Look at What it is and How to Get Started, explored the big questions:
- What it Social CRM?
- What are the benefits?
- What are the barriers?
- Is anyone using it?
- How do I get started?
Sponsored by NixonMcInnes, the social business and digital innovation consultancy group, the session focused on the realities brands face when thinking about social CRM.
Live Tweets from #SMWSOCIALCRM
#smwsocialcrm #smwldn @joshuamarch @conversocial On social 30% customers expect response in 30 min 22%=2 hrs 29%=24 hrs #customerservice— Simon J Hughes (@simonjhughes)September 26, 2012
@rossbreadmore #smwsocialcrm Don’t get hung up on definitions Find passionate people Start small & iterate Focus on objectives Ethical— Simon J Hughes (@simonjhughes) September 26, 2012
@marshacollier Did somebody say homophily? Did I jump off a bridge because @cherwenka did, or, are we both bridge jumpers? :) #SMWsocialCRM— Christopher Berry (@cjpberry) September 27, 2012
photo (cc.) Benjamin Ellis