#SMWLDN in Rewind: The Decision Makers - The Truth Behind The Family Purchase Dynamic
Tuesday morning at the Sport, Entertainment & Culture Hub at Engine saw The Decision Makers: The Truth Behind the Family Purchase Dynamic, hosted by DOCO London. Catch up with the Livestream below.
Families in the UK spend around £187B a year yet not much is known about the complicated decision making dynamic that goes into how that money is spent. This session looked at who in the family makes what decisions and how the members of the family influence each other and what role social media plays in inter-family communications and the decision making process.
Tune into the livestream below, which discusses who the real decision makers are within the family unit with a panel of experts and key industry commentators including:
- Dr. Barbie Clarke (Managing Director, Family Kids and Youth)
- Carrie Longton (Owner, Mumsnet Ltd)
- Siân To (Owner, Cybher)
- Maurice Wheeler (Strategic Planning Director, Doco London)
Twitter Coverage #SMWfamilypurchase
55% of family holidays are decided through active collaboration between parents and kids. #SMWFamilyPurchase— Siân To (@geekisnewchic) September 25, 2012
"Time poor, wealthy or non nuclear families are more likely to collaborate during the purchase process" #SMWfamilyPurchase— connect @ aka (@aka_connect) September 25, 2012
There is a huge difference between what children are doing online and what their parents think they are doing. #SMWFamilyPurchase— Cybher™ (@cybher) September 25, 2012
Dr Barbie Clarke: "Kids throw away own label food [in lunch boxes] B/c iy's not cool. It has to be branded." #smwfamilypurchasing— Claire Coady (@claire_coady) September 25, 2012
28% of children 6-11 use social media to talk to other family members who they live with. This goes up to 50% in India #SMWFamilyPurchase— Marie (@Marieelk) September 25, 2012
Watch the Livestream
Photo (cc) @aka_connect