#SMWLDN in Rewind: The Decision Makers - The Truth Behind The Family Purchase Dynamic


Tuesday morning at the Sport, Entertainment & Culture Hub at Engine saw The Decision Makers: The Truth Behind the Family Purchase Dynamic, hosted by DOCO London. Catch up with the Livestream below.

Families in the UK spend around £187B a year yet not much is known about the complicated decision making dynamic that goes into how that money is spent. This session looked at who in the family makes what decisions and how the members of the family influence each other and what role social media plays in inter-family communications and the decision making process.

Tune into the livestream below, which discusses who the real decision makers are within the family unit with a panel of experts and key industry commentators including:

Twitter Coverage #SMWfamilypurchase

Watch the Livestream

Photo (cc) @aka_connect