Chinwag's Old Blog: OFFICIAL - Women Buy More Online
It might be an age-old stereotype, but in that freaky way that activity online mirrors the real-world, so it does here, too. A survey produced by Bizrate.com, reported by eMarketer, showed that the balance of US online buyers in 2002 shifted towards a majority of female buyers.
In Q1, the male/female split was an even 50% to 50%, but by the end of the year, 20% more women were shopping online than men. Overall for the whole year, the figures show online shoppers were 55% female to 45% male as a percentage of the overall population.
8 June 2003 by Sam Michel
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.
